Consumer Behavior

Archive for the ‘Consumer Behavior’ Category

November 28, 2018

Other than Amazon, E-Commerce Winners All Traditional Retailers

Early on many traditional retail organizations set up their e-commerce divisions as completely separate from their stores. The perception that online and offline retail are binary or mutually exclusive and in competition has persisted to this day. But consumers are more agnostic and fluid in their behavior, increasingly buying both online and in stores. This…

Contributed by: Greg Sterling

November 27, 2018

Small Business Saturday Sets Record $3 Billion in Online Sales

This year, the National Retail Foundation estimated that over 164 million consumers planned to shop from Thanksgiving Day through Cyber Monday. The estimate showed 67 million intending to shop on Small Business Saturday, 78% of whom “will do so specifically to support small businesses.” Launched in 2010 by American Express, Small Business Saturday promotes the…

Contributed by: Courtney Dobson

November 21, 2018

Study: Local Shopping’s Built-in Advantages

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Consumer shopping habits have never been more complex than they are today, with shopping patterns now more fragmented and elusive than ever. And while some marketers believe (or want to believe) traditional shopping is dying, stores remain important for large numbers of consumers. A recent study from Oracle Bronto revealed the reasons why. The study,…

Contributed by: Greg Sterling

November 19, 2018

What Does the Next 20 Years of Internet Usage Look Like?

The latest Pew research related to US internet usage, device ownership and social media usage revealed very little activity. The most notable takeaway is that, compared to 2016, growth in these areas has stalled. The only exception being a 5% decline in desktop/laptop ownership and usage from 78% to 73%, and a 2% increase in…

Contributed by: Joe Morsello

November 12, 2018

Study: Location Is Underprioritized When Seeking to Improve CX

In many ways, customer experience (CX) is a new discipline largely made up of marketers seeking to understand the quality and effectiveness of all interactions a customer has with a business both before and after a purchase. This spans everything from online search, to sales interactions, to post sale communications, to in-store experiences, to reviews,…

Contributed by: Joe Morsello

October 8, 2018

Study: How Online Review Sentiment for Restaurants Differs by Location & Platform

By now, marketers have realized the significant role that online reviews play in the path to purchase journey. Consumers trust in online reviews, in fact, 84% trust them just as much as personal recommendations. Additionally, the average person reads seven reviews before electing whether or not to visit a business. There’s no shortage of platforms…

Contributed by: Courtney Dobson

October 4, 2018

Study: 75% Plan to Shop Online & Offline this Holiday Season

According to a PwC annual survey of 2,000 consumers, 75% plan to shop both online and in-store during the holiday season this year, and this group is expected to spend more than those that shop only online or only in-store. While this isn’t shocking, it reinforces the idea that consumers aren’t looking at online and in-store as either…

Contributed by: Joe Morsello

September 14, 2018

#PlaceConf: After the Apocalypse — The Future of Retail

Yesterday at the LSA’s Place Conference in New York City, Matt Kojalo from Skyhook, Gil Larsen from Blis and Todd Adest from NinthDecimal were asked to share their thoughts and ideas on the future of retail and how retailers can keep up and stay relevant in today’s competitive market. Greg Sterling started off the conversation by asking…

Contributed by: Brittany Dervan

September 5, 2018

Study: 82% of Mobile Shoppers have Conducted ‘Near Me’ Searches

Today, the “near me” qualifier is regularly used when conducting online searches for local businesses and search engines can interpret local intent without it too. On smartphones, consumers enable GPS and location services to remain “on” while browsing, making SERPs more locally relevant. All of this has eliminated the need to insert a specific location…

Contributed by: Courtney Dobson

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