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Archive for the ‘Consumer Behavior’ Category

July 16, 2019

Amazon Promotes SMB E-commerce Success on Prime Day

Amazon put out a mid-Prime Day press release touting, among other things, the success of small businesses (SMBs) on its platform. The company has in the past few years increasingly sought to present itself as a primary channel for SMB e-commerce. According to the release, “Worldwide sellers – predominantly small and medium-sized businesses – saw…

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July 11, 2019

Survey: 63% of SMBs Now ‘Encourage’ Customer Reviews

There are lots of surveys about the importance of local business reviews. The latest (registration required) comes from Uberall (n=300 SMBs) and is focused on business owner attitudes about reviews and review acquisition. According to the findings, “more than 90% of SMBs think online reviews are important.” Here’s the distribution: Very important — 54% Moderately…

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July 9, 2019

Has Voice Search Stalled?

Amazon Prime Day is next week — it’s actually already underway — and the company will be pushing its various Alexa devices hard. Aggressive discounts and bundling will drive hundreds of thousands of sales of smart speakers, displays and smart home gadgets. Google will counter with discounts on Nest/Home products too. Then will come the…

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June 10, 2019

Study Shows, Once Again, Clicks Are Not Customers

Despite all the sophistication now available in analytics and customer journey analysis, a substantial number of marketers are still focused on clicks — including last-click attribution. And while clicks can be a helpful directional metric, it’s usually a mistake to focus on CTR as a primary KPI. This point was originally made more than a decade agao by…

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May 23, 2019

A Year After GDPR, User Location Sharing Is Much More Selective

This Saturday marks the one-year anniversary of the implementation of Europe’s GDPR data privacy regulations. From an enforcement standpoint, with the exception of a single major fine against Google and a potentially significant new Irish investigation, it has mostly been a non-event. In fact, the overwhelming majority of consumers (according to one survey) have done little to exercise their privacy…

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February 20, 2019

Data: 63% Using Social Media to Find Local Businesses Made Contact

LSA has received the results of the most recent Local Media Tracking Study (LMTS). Managed by our partner Thrive Analytics, it measures consumer usage of various digital and traditional media channels for local business search and discovery. There are 13 channels tracked, from newspapers, coupons and print directories to search engines, review sites, social networks, websites and mobile…

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February 11, 2019

Using Mobile and Online Coupons to Attract Local Customers

We can all remember the days when we cut coupons before going to the grocery store or other retailers. That time seems so long ago now that we have a mobile “wallet” and smartphones with easy access to digital coupons and offers. Today’s conveniences are appealing because not only do they allow us to leave…

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February 5, 2019

Google: Online Consumer Touchpoints Range Between 20 – 500 Depending on Purchase

Most marketers have come to understand the reality of a nuanced, unique and non-linear path to purchase for consumers. The new path is a result of access to information online that helps consumers make informed purchase decisions and the smartphone has made this information accessible anywhere. The challenge marketers for brands and small businesses face…

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January 18, 2019

What If Everything You Thought You Knew about Mobile Ads Is Wrong?

There’s a mobile-marketing cliché that promises mobile ads can deliver the “right message at the right time and right place.” In that context and most marketing discussions, the focus is on customer journey touchpoints, audience targeting, relevance and location. Must less often is the discussion about creative or the role of brand awareness in driving customer engagement. A new survey of…

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January 17, 2019

What 2018 Holiday Shopping Trends Say about Local

Online holiday retail spending was up 16.5% vs. 2017 reaching $126 billion according to the “Holiday Recap 2018” from Adobe Digital Insights. While this is strong growth, it represents only about 11% of the $1.1 trillion Deloitte projected would be spent during the 2018 holiday season. There were four key takeaways from Adobe’s study that…

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