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Archive for the ‘Big Data’ Category

March 16, 2015

UBL and Local Site Submit Parent Merge to Battle Yext Globally

Roughly seven years ago before UBL launched I had a conversation with its founders about their idea for a single entry point online to distribute local business data to all the relevant consumer directories and touchpoints. I supported their idea in principle and said at the time there was a great need and pent up…

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March 4, 2015

Acxiom: Helping SMBs Unlock the Power of Consumer Data

Acxiom is an enterprise data, analytics and software as a service company that uniquely fuses trust, experience and scale to fuel data-driven results. For over 40 years, Acxiom has been an innovator in harnessing the most important sources and uses of data to strengthen connections between people, businesses and their partners. Utilizing a channel and…

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December 11, 2014

Understanding Beacons and Their Privacy Implications

A few years ago many people, including Facebook CEO Mark Zuckerberg, asserted that attitudes toward privacy were changing. The argument went that people were become more “open” and willing to share information. That was largely wishful thinking. People are as concerned about privacy today as they’ve ever been — in fact more so in some respects….

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November 19, 2014

As ‘Beacon Mania’ Gains Momentum Is There Anything in It for SMBs?

I’ve done quite a few presentations about indoor location and beacons. Right now in this early stage of market development, beacons (including Apple’s iBeacon spec) seem very much directed toward enterprise use cases: retail, hospitality, sports franchises, airports and so on. What’s the SMB angle? Is there one? I’m often asked. Yes indeed. There definitely is an…

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October 15, 2014

LSA Member Innovation in Local: Factual

This week we hear from Factual, a data company that helps developers, publishers, and advertisers build more relevant and personalized mobile experiences using the context of location. The company’s Global Places data, which covers over 65 million local businesses and points of interest in 50 countries, is used by thousands of developers and applications to…

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