Big Data

Archive for the ‘Big Data’ Category

December 11, 2014

Understanding Beacons and Their Privacy Implications

A few years ago many people, including Facebook CEO Mark Zuckerberg, asserted that attitudes toward privacy were changing. The argument went that people were become more “open” and willing to share information. That was largely wishful thinking. People are as concerned about privacy today as they’ve ever been — in fact more so in some respects….

Contributed by: Greg Sterling

November 19, 2014

As ‘Beacon Mania’ Gains Momentum Is There Anything in It for SMBs?

I’ve done quite a few presentations about indoor location and beacons. Right now in this early stage of market development, beacons (including Apple’s iBeacon spec) seem very much directed toward enterprise use cases: retail, hospitality, sports franchises, airports and so on. What’s the SMB angle? Is there one? I’m often asked. Yes indeed. There definitely is an…

Contributed by: Greg Sterling

October 15, 2014

LSA Member Innovation in Local: Factual

This week we hear from Factual, a data company that helps developers, publishers, and advertisers build more relevant and personalized mobile experiences using the context of location. The company’s Global Places data, which covers over 65 million local businesses and points of interest in 50 countries, is used by thousands of developers and applications to…

Contributed by: Joe Morsello