The hottest segment in retail is direct-to-consumer (DTC). In fact, reputation management platform Yotpo has almost completely repositioned as a technology provider for the DTC market. Most people are familiar with at least some DTC brands: Glossier, Everlane, Allbirds, Warby Parker, Leesa, Casper, Bonobos, Away and so on. While it’s not true that 100% of…