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May 14, 2019

Facebook Releases New Ad Resources for Auto Dealerships

Yesterday, Facebook announced the release of two new resources for car dealerships, both designed to help dealers reach their audiences through targeted ad campaigns. This news comes nearly a week after the company announced it was adding several new ad tools for the 90M small businesses that have an active presence on the platform, including…

Contributed by: Courtney Dobson

May 12, 2019

Google, Facebook, Amazon Are the New NBC, ABC and CBS

Last week the IAB released its full year 2018 US digital ad revenue report. The headline was: digital advertising crosses $100 billion threshold — $107.5 billion to be precise. The bulk of that revenue (75%) is concentrated in the “top 10 leading ad-selling companies.” The IAB doesn’t name them but it’s basically Google, Facebook and Amazon,…

Contributed by: Greg Sterling

May 6, 2019

Does Google’s Hint at Pay-to-Play for GMB Put The Channel at Risk?

Google recently sent Google My Business users a survey about charging for services and features, among other topics. While the survey isn’t necessarily indicative of any sudden changes, it points to Google’s willingness to tinker with the historically free model. A subscription model would have far-reaching effects on Google itself as well as the digital…

Contributed by: Josh Allen

Archive

Archive for the ‘Advertising’ Category

Facebook Releases New Ad Resources for Auto Dealerships

Google, Facebook, Amazon Are the New NBC, ABC and CBS

Facebook Offers New SMB Ad Tools, Says 90 Million Now on Platform

Does Google’s Hint at Pay-to-Play for GMB Put The Channel at Risk?

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