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Catch a Flick With DexKnows.com

Internet Yellow Pages sites are continuing to identify ways to make local search more convenient. R.H. Donnelley announced today a new partnership with Tribune Media Services, Inc. to offer searchable movie data – including showtimes, theaters, ratings and reviews and more — on DexKnows.com.

In its news release, R.H. Donnelley said that the deal also brings advance movie ticket purchase functionality to DexKnows.com by way of Fandango, the nation’s leading movie ticketing destination.

Movie information and ticket purchasing is available on DexKnows.com as well as the mobile site (m.dexknows.com) and mobile app, available for download for the iPhone, iPod touch, BlackBerry, and other smart phones.

Deborah Eldred at R.H. Donnelley compared the partnership to “mixing butter and popcorn.”

I gave the new feature a test run. I typed in “movie theaters” and a Las Vegas zip code in the search box.

DexKnows.com quickly generated a list of nearby theaters, indicating which it offered showtimes and which offered online ticketing. When I clicked on a show time of interest, it forwarded me quickly to Fandago to buy the ticket. It all worked together seamlessly.

Of course, there are a number of sites out there to find movie information, so the added power in incorporating this feature into DexKnows.com is that it further centralizes the local information consumers need. Instead of visiting one site to find a nearby restaurant, another to find a movie, and a third for an after movie dessert – you can locate it all in one spot.

For advertisers, this feature delivers added value and more sales leads – exactly what they need in a tough economy.

I give this deal five stars and a big thumbs up!

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