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Canadian Press: YPG Expects More Digital Growth

There’s no shortage of news on this blog about Yellow Pages Group’s extensive push into digital this year.

YPG—which rebranded in March touting its “evolution into a performance media and marketing company”—has made several major moves, including purchasing online directories 411.ca and Canpages.ca and vertical websites RedFlagsDeals.com and CanadianDriver.com, integrating new Facebook social plugins on its flagship YellowPages.ca website, adding an iPad app, and other initiatives.

So I wasn’t surprised to read a Canadian Press article late last week discussing a pending addition to the company’s digital portfolio: website building for small and medium-sized businesses.

According to the president and CEO of Yellow Media (which owns YPG), Marc Tellier, the company will create a new website building offering that focuses on the functionality, not just the look and feel, of business sites.

“The aesthetic nature of your site has sweet nothing to do with how you are going to get indexed on one of the leading search engines,” Tellier said in an interview for the article.

Tellier predicted 25% growth in digital revenues for 2011, as the company continues to expand its portfolio. YPG’s outlook trends well with BIA/Kelsey’s recent prediction that digital YP revenues in the U.S. will grow at a 17.2% compound annual rate through 2014.

With the addition of website building, YPG is poised to become a one-stop destination for the digital needs of local businesses. YPG is a great model for Yellow Pages companies globally, demonstrating how to grow and adapt to today’s changing media environment. I look forward to seeing what is next in store for YPG’s local business clients and consumers.

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