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Canada’s Yellow Pages Group Announces Search Engine Marketing Services

For years, small and mid-sized businesses have relied on Yellow Pages to attract new local customers. And under a new partnership announced in Canada this week, businesses can continue to count on Yellow Pages as their guide to reaching the growing number of potential customers using local online search.

On Wednesday, Canada’s Yellow Pages Group (YPG) announced an agreement with Marchex, a local search advertising company, to provide local online performance-based advertising services for the group’s clients on major search engines such as Google, MSN’s Bing, and Yahoo!.

These new offerings are in addition to the YPG’s popular online search directories – YellowPages.ca, Canada411.ca, and CanadaPlus.ca – and its mobile site and cell phone applications.

We’ll be watching their progress with interest.

One Response to “Canada’s Yellow Pages Group Announces Search Engine Marketing Services”

  1. Ed Kohler says:

    This seems like a smart idea since the business relationships are already in place.

    However, I wonder if YP companies will run into issues when businesses see how much more efficient SEM is vs. print? Once companies grow accustomed to online metrics, they tend to have a harder time justifying some of their offline spends. At least, the money flows to where it’s most efficiently spent and measurable.

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