Canada’s Yellow Pages Group Announces Search Engine Marketing Services
October 30, 2009 | Contributed by: Stephanie Hobbs
For years, small and mid-sized businesses have relied on Yellow Pages to attract new local customers. And under a new partnership announced in Canada this week, businesses can continue to count on Yellow Pages as their guide to reaching the growing number of potential customers using local online search.
On Wednesday, Canada’s Yellow Pages Group (YPG) announced an agreement with Marchex, a local search advertising company, to provide local online performance-based advertising services for the group’s clients on major search engines such as Google, MSN’s Bing, and Yahoo!.
We’ll be watching their progress with interest.