Calls, Local SEO & Mobile Search: What You Need to Know in 2016 (WEBINAR)
January 5, 2016 | Contributed by: Joe Morsello
Please join the Local Search Association (LSA) and CallRail for an exclusive webinar presentation Thursday, January 21 from 2:00 pm – 3:00 pm ET.
It’s no secret that many local businesses prefer phone calls over any other lead channel. The challenge for local SEOs is proving that their work is responsible for driving these valuable phone calls. One great way of doing that is implementing call analytics, but with the confusion surrounding call tracking’s impact on NAP consistency, it’s no wonder many local marketers have avoided tracking phone leads.
In this insightful webinar, Greg Sterling will lead a discussion with CallRail about best practices on how to successfully implement call tracking while avoiding any potential SEO problems. The company will also reveal data on which media channels are driving the most calls: search or social, organic or paid. Finally CallRail will discuss how mobile devices and voice assistants are changing the way we discover and interact with local businesses.
Spots are limited so reserve your seat today!