Call Tracking for Local Search: What Every Marketer Should Know
August 6, 2014 | Contributed by: Joe Morsello
Please join LSA and Ifbyphone for an exclusive webinar presentation next Thursday, August 14 from 2 pm – 3 pm ET.
During this webinar search experts from Ifbyphone will explain how marketers and agencies are using call tracking technology to optimize ROI from paid search. They will share which PPC ads, search keywords, and landing pages generate calls and sales – and which don’t and will explain how to filter out bad calls and route good ones to the closest store, office, or agent to maximize sales. In addition, they will show how to significantly improve marketing ROI from search by tracking, scoring, routing and managing calls in the same way as web conversions.
Ifbyphone provides the leading voice-based marketing automation (VBMA) platform that businesses and marketing agencies rely on to connect, measure and optimize sales calls. Built specifically for marketing and sales, Ifbyphone’s cloud-based solution helps companies of all sizes optimize marketing spend across all channels, generate and convert more high-quality leads and acquire more business over the phone.