Businesses Can Now Map Custom Data with Google Maps


Last week, Google introduced Maps Engine Pro, a tool that helps businesses visualize their individual data on the Google Maps platform. The tool allows small businesses to use location tools provided by Google to create both internal- and external-facing maps.

The Google Maps Engine Pro tool uses imported data, including addresses, names, office locations and sales territories to visualize a business on the map. Maps Engine Pro will allow businesses to optimize the locations of people and company assets, engage users and build apps using all of Google’s layers. Maps Engine Pro allows SMBs and individual employees to create their own stylized maps, without specialized training or developer resources.

This new variation is an adapted version of Google Maps Engine, which is a more advanced map styling tool offering a full spectrum of maps creation. The Pro tool has been simplified for business professionals.

“By providing better ways to easily integrate maps into your organization’s operations, businesses now have the ability to use powerful mapping technologies that were once only available to mapping experts,” according to Brian McClendon, VP of Google Maps.

Pure Fix Cycles, a distributor of custom-made fixed-gear bicycles, is using Maps Engine Pro to identify sales opportunities across the company’s target markets, hoping to expand its business. The company’s founder, Jordan Schau, is finding the new tool useful from a customer service standpoint:

“Looking at a spreadsheet of 100 accounts on the East Coast, I would have no idea where any of them are. I uploaded that spreadsheet [to Maps Engine Pro] and I can say ‘Customer service team, check out this map. When a customer calls, [we can] send them to a store that have a lot of inventory’ or send them to stores that order from us often.’”

Being able to visualize and easily identify location patterns is incredibly important for businesses looking to properly delegate their local marketing spend. Local businesses looking to grow their customer base would be wise to look into the tool to map out customer data. For instance, a business could input data from its rewards program to see which parts of town customers are coming from to help guide where in the city to focus marketing dollars. Additionally, small businesses could map purchases to determine product-buying patterns in their locale, providing insights on which products to market more heavily in different areas.

It’s exciting to see what new mapping technology is bringing about not just for consumers looking to find their way, but for small businesses looking to harness insights to drive business goals forward.

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