Blogging Live from BIA/Kelsey’s Mobile Local Media Conference

June 27, 2012 | Contributed by: Stephanie Hobbs

It’s exciting to be in beautiful San Francisco today for BIA/Kelsey’s Mobile Local Media meeting. A number of great speakers will be here during the all-day event. Some of the big names that caught my attention include:

Google Mobile leads Surojit Chatterjee, Head of Mobile Search Ads Products, and Brendon Kraham, Global Mobile Sales Product Strategy
Mike Ghaffary, Director of Business Development, Yelp
Mok Oh, Chief Scientist, Paypal
Chris Folmar, Director of Mobile Development, SuperMedia
Mihir Shah, VP, Mobile, Groupon
David Kurtz, VP, Publisher Network, YP
Anna Martinez, VP of Technology, CityGrid
Heidi Browning, Senior VP of Strategic Solutions, Pandora

I’ll be blogging throughout the day and I’m looking forward to talking with the attendees. More to come as the day progresses!

Contributed by: Stephanie Hobbs

Stephanie Hobbs, an award-winning print and online Yellow Pages executive with broad domestic and international experience, was the Local Search Association’s former vice president of communications.

Based in the Association’s executive office Berkeley Heights, New Jersey, Ms. Hobbs directed the Association’s communications efforts, including industry advertising and public relations initiatives, Web sites and oversees all aspects of its annual conference.

Prior to joining the Local Search Association, formerly the Yellow Pages Association, she served as director of external communications at Verizon Information Services (now SuperMedia) in Dallas, where she handled media and public relations, merger communications and served as company spokesperson.

Before joining Verizon, Ms. Hobbs was director of media relations at Bell Atlantic Directory Services (1997-2000) and manager of corporate communications (1991-1997) before the company merged with GTE to become Verizon. She was a public relations manager at Bell Atlantic/C&P Telephone from 1983 to 1991 and held a variety of management positions with C&P Telephone.

Ms. Hobbs is the winner of more than 60 public relations and advertising industry awards, including the Telly, the MARCOM, the Public Relations Society of America’s Bronze Quill, the International Association of Business Communicators’ Helio and various awards for video production and communications programs.

Tags: BIA/Kelsey, CityGrid, Google, Groupon, Local Search, Local Search Association, Localmind, MLM, Mobile Local Media, Pandora, Paypal, SuperMedia, Yelp, YP

One Response to “Blogging Live from BIA/Kelsey’s Mobile Local Media Conference”

Issac Mark says:

August 31, 2012 at 5:31 am

I agree with most of it. Thanks for a well written article , premestrelita

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