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Bing Claims Cure for Search Overload

You’ve probably heard some of the buzz about Bing, Microsoft’s new “decision engine” that is being positioned as a major competitor to Google and Yahoo. The name is snappy and some early numbers show Bing is starting off strong.

These early gains may be helped by Microsoft’s $100 million ad campaign focused on “search overload syndrome.” I found the first commercial intriguing and attention grabbing, and the notion of “search overload” resonated with me. We know from our own business that there is more information than ever out there and searchers need simple, fast, and reliable solutions to pinpoint what they’re looking for.

As a Yellow Pages person, I wanted to test how Bing is using our listings in these early days. I quickly discovered that YellowPages.com is heavily integrated into Bing’s local search capabilities – no surprise that the folks at Microsoft would turn to our industry to help build a reliable capability there.

I started with a search for “New York arts and crafts stores” and the first result was a list of five local crafts stores plotted on a map, very similar to the local results you get with Google. I clicked on the full listings link and received more detailed information with two sponsored listings from YellowPages.com right on top.

Then I did a search for “driving schools Kansas City, MO” and found a very similar result, with YellowPages.com sponsored listings leading the results.

If you go to Bing’s local search portal page, you’ll see the YellowPages.com branding sits right at the top.

This is great integration with Bing, and given its desire to be a decision engine, it makes perfect sense. We’ve long been a decision engine for consumers needing to find a local business.

It’s hard to say whether we’ll “Bing” a search term rather than “Google” it any time soon, but we already know that the way people search and access information online is always changing. And if Bing is poised to change the game, Yellow Pages local sales teams will play an important role in helping small businesses make sense of that change.

13 Responses to “Bing Claims Cure for Search Overload”

  1. detoxdiet says:

    my initial test result shows that Bing is as good as Google when displaying relevant search results. Google might be having a tough competitor with Microsofts own search engine.

  2. Microsoft Bing would be the closet competitor of Google. but i still use Google because it shows more relevant results on the serp.

  3. George says:

    i have been evaluating the search results of Microsoft Bing compared to Google and they are comparable. Bing gives almost the same relevant search results just like Google.

  4. Jimmy Sy says:

    i have been using the BING search engine for a couple of weeks. it seems to be as good as Google but for some reason i would still want to stick with Google search engine

  5. Yumi Vega says:

    i am using both Bing and Google and i think both search engines give relevant search results. i would still prefer Google though, because it gives a little bit more relevant search results than Bing.

  6. Kymm says:

    i think that Bing is not as good as Google. Google would still index new websites faster than Bing. Microsoft would still need a lot of catching to do with GoogleBot.

  7. It is interesting to compare the performance of Bing and Google search but i haven’t seen any difference at all in their performance. .”

  8. Tilly Holmes says:

    it is only a matter of time before Bing Microsoft acquires Yahoo search engine.’~

  9. i still frequently use Google despite the appearance and popularity of the Bing search engine`-,

  10. i would have to say that Google is slightly better than Bing search engine:~*

  11. well, you can never get wrong wether you use Bing or Google, they are both very good search engines “

  12. I really enjoy this website. Wewish we could come here everyday\all day.

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