BIA/Kelsey: Digital Offerings to Account for 39% of Global YP Revenues by 2014
July 14, 2010 | Contributed by: Stephanie Hobbs
All year, we’ve talked about the growing importance of digital and mobile in driving new revenues and opportunities for our industry. Recently, we’ve watched as major Yellow Pages companies have acquired a variety of online directories and vertical sites; launched SEO/SEM programs, online video, and local social search destinations; created new iPhone, iPad, and Android apps; and partnered with top search engines and new local search players.
Today, BIA/Kelsey released new forecasts for our industry which reflect the increased role that digital is playing in our business. According to a mid-year update to BIA/Kelsey’s Annual Global Yellow Pages Forecast (2009-2014), digital offerings—including Internet Yellow Pages, video, SEO/SEM, mobile, social and reputation management—will account for 39% of global Yellow Pages revenues by 2014.
The report found that while digital growth is occurring globally, it’s doing so at varied rates and with different emphasis in regions around the world:
- U.S. – Digital revenues in the U.S. will grow at a 17.2% compound annual rate (CAGR) as a result of publishers selling a wider array of digital products. BIA/Kelsey expects significant growth in reputation management, SEO, social and mobile, as well as websites, SEM, and video.
- Europe – Digital revenues will surpass print revenues across Europe by 2014, and even sooner in several markets.
- Latin America – BIA/Kelsey estimates that digital will grow from 6.2% of total revenues in 2009 to 11.8% of total revenues by 2014.
- Asia/Pacific Rim/ROW – Online directory revenues will grow by $446 million from 2009-2014. Many emerging markets such as China are expected to adopt a more vertical and mobile approach, bypassing print and Internet Yellow Pages as significant product categories.
BIA/Kelsey’s findings confirm our industry’s ability to adapt to today’s changing media landscape and create new opportunities to grow in the years to come. That’s great news for Yellow Pages, our clients, and consumers around the globe.
More information about today’s announcement will be available at BIA/Kelsey’s upcoming Directional Media Strategies 2010 (DES ’10: Yellow Pages and Beyond) conference, which is scheduled for Sept. 14-16 in Dallas. Yellow Pages Association is a sponsor. Visit here for more information on DES ’10.
Tags: BIA/Kelsey, Data, digital, DMS, growth, Internet Yellow Pages, iPad, iPhone, IYP, Kelsey, local-social search, mobile, online directories, online video, SEM, SEO, Yellow Pages, Yellow Pages Association, YPA