Consumers are becoming daily deals junkies – checking sites like Groupon and Living Social each day and awaiting the daily e-mail from platforms like Gilt City and Google Offers to see the latest deals in their city.
Last week, in the midst of SMB Digital Marketing 2012, BIA/Kelsey released a new report projecting that daily deals spending will rise by 87% in 2012 alone. U.S. consumers will spend $3.6 billion on sites like Living Social and Groupon by the end of the year.
BIA/Kelsey expects the daily deals space to grow an additional 23% in 2013 and projects that it will become a $5.5 billion industry by 2016.
Growth in this area presents a major opportunity for small business. Stay tuned.
Stephanie Hobbs, an award-winning print and online Yellow Pages executive with broad domestic and international experience, was the Local Search Association’s former vice president of communications.
Based in the Association’s executive office Berkeley Heights, New Jersey, Ms. Hobbs directed the Association’s communications efforts, including industry advertising and public relations initiatives, Web sites and oversees all aspects of its annual conference.
Prior to joining the Local Search Association, formerly the Yellow Pages Association, she served as director of external communications at Verizon Information Services (now SuperMedia) in Dallas, where she handled media and public relations, merger communications and served as company spokesperson.
Before joining Verizon, Ms. Hobbs was director of media relations at Bell Atlantic Directory Services (1997-2000) and manager of corporate communications (1991-1997) before the company merged with GTE to become Verizon. She was a public relations manager at Bell Atlantic/C&P Telephone from 1983 to 1991 and held a variety of management positions with C&P Telephone.
Ms. Hobbs is the winner of more than 60 public relations and advertising industry awards, including the Telly, the MARCOM, the Public Relations Society of America’s Bronze Quill, the International Association of Business Communicators’ Helio and various awards for video production and communications programs.