Beyond Location: Engaging Mobile Audiences with Smarter Targeting
February 4, 2014 | Contributed by: Joe Morsello
Please join LSA and JiWire for an exclusive webinar presentation next Thursday, February 13 from 2 pm – 3 pm EST.
We are all aware of the significant opportunity that exists for national brands and SMBs to engage prospective customers in mobile across regional, local and neighborhood geographies. But with all of the ways we capture consumer data, there is an even bigger opportunity to target beyond location. In this webinar, JiWire will explore the ways in which advertisers are finding success in targeting custom audience segments at exact moments in their lives, making brand messages more relevant.
JiWire is the leading location-powered mobile advertising and data platform, connecting advertisers with engaged mobile audiences at scale. JiWire’s Location Graph™ is a multi-layered learning machine that has accumulated hundreds of billions of data points to offer advertisers true one-to-one audience targeting on mobile. Since 2003 they have been leveraging proprietary historical and present location data from both wi-fi and mobile networks to understand audiences across all mobile devices, ultimately delivering high performance campaigns for clients.
Spots are limited so reserve your seat today!