Barron’s: ‘Dialing for Dollars’ with Yellow Pages
March 16, 2010 | Contributed by: Neg Norton
Last week, I had the opportunity to meet with a reporter from Barron’s to discuss the current transformation of the Yellow Pages industry, including the various rebrandings, acquisitions, and new products and services announced since the beginning of the year.
One topic I was excited to highlight was the results of two new studies, conducted by Burke and comScore and soon to be released by YPA, that show that from the beginning of 2009 to the end, consumer use of both print and Internet Yellow Pages usage grew by more than 6% each.
This is good news considering – as the Barron’s story indicates – that as many as 80% of those who reference print and Internet yellow pages end up making a purchase. Yellow Pages continue to be a highly-effective tool to connect local businesses to ready-to-buy consumers, so growth in references is a good sign for all of us.
You can read the Barron’s article about Yellow Pages here. And stay tuned to this blog for our forthcoming release, which will highlight a variety of new statistics that illustrate continued consumer confidence and high usage patterns for Yellow Pages.