Posts by Mireya Prado

December 13, 2017

Study: How GMB Impacts 65,000 Locations, 100 Brands, 17 Industries

Try searching for “shoe store” or “local gallery” online – with so many options that could pop up, business owners need to be sure that their stores and offices are as close to the top of the search results page as possible. Search boss Google knows this, and the company created a dedicated tool for…

Contributed by: Mireya Prado

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February 28, 2017

LSA17: Winning the Last Mile – The Challenges of Localizing for Brands

LSA17 Panel Speakers:  Allyson Carper, Brandify; Kyle Eggleston, Walgreens; Paul Elliott, Brandmuscle; and Robert Blatt, Momentfeed. In a panel with top location solution providers and practitioners this panel breaks down the challenges of turning a brand into a local and valuable presence. Q: What does ‘Localizing for brands’ mean? Localizing for brands is about “making…

Contributed by: Mireya Prado

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