Archive

Posts by Mike Boland

October 24, 2019

When Will We See Consolidation in Location Intelligence?

Last week, we were in Austin for Localogy’s Place Conference. Coverage continues as we unpack takeaways. Stay tuned for more session coverage retrospectively over the coming weeks and see all session coverage aggregated here.  One week after Localogy’s Place Conference, we’re still processing and synthesizing all the macro and micro topics we heard from the stage….

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October 23, 2019

U.S. Ad Revenues Reach $58B in 1H 2019

Data Scout is LSA’s series that curates and draws meaning from third-party data. Running semi-weekly, it adds an analytical layer to the industry data that we encounter in daily knowledge building. For LSA original data, see the separate Modern Commerce Monitor™️ series. U.S. digital advertising reached $57.9 billion in the first half of 2019, $30.9…

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October 22, 2019

Place ’19, Day 2: Winter is Coming (followed by Spring)

Last week, we were in Austin for Localogy’s Place Conference. Following our Day-1 recap, here’s a summary of takeaways and happenings from Day-2 of the show. See all session coverage aggregated here. Privacy and data collection are obviously hot topics in location-based media and advertising. So it was logical that they dominated Day-2 of Localogy’s…

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October 16, 2019

iHeart Media: ‘Share of Ear’ is a Greenfield

We’re in Austin for Localogy’s Place Conference, covering some sessions and tidbits as available. Stay tuned for more session coverage today and retrospectively over the coming weeks. See all session coverage aggregated here.  Among the various media bombarding us, there’s still headroom for audio content. That’s partly based on humans’ ability to parse and absorb…

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October 16, 2019

PlaceIQ: U.S. Federal Privacy Regulations Will Happen in My Lifetime

We’re in Austin for Localogy’s Place Conference, covering some sessions and tidbits as available. Stay tuned for more session coverage today and retrospectively over the coming weeks. See all session coverage aggregated here.  Now that GDPR has a year’s worth of footing and CCPA looms on the horizon, industry players are speculating on the next…

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October 16, 2019

Localized Marketing is All About Education and Customization

We’re in Austin for Localogy’s Place Conference, covering some sessions and tidbits as available. Stay tuned for more session coverage today and retrospectively over the coming weeks. See all session coverage aggregated here.  Social media marketing has become a core component of local marketing. That goes for national and global brands (particularly multi-location brands) as…

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October 15, 2019

How Do the Holidays Impact Local Foot Traffic?

Data Scout is LSA’s series that curates and draws meaning from third-party data. Running semi-weekly, it adds an analytical layer to the industry data that we encounter in daily knowledge building. For LSA original data, see the separate Modern Commerce Monitor™️ series. To prepare for Localogy’s Place Conference that kicks off today, we’ve been diving…

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October 11, 2019

Video: Foursquare’s Rise as the Location Layer, Part II

This is the latest in LSA’s Video Vault series. Running semi-weekly, it examines selected conference talks and video clips, including embedded video and key takeaways. Speakers’ opinions are their own. Check out the entire series here. Foursquare has performed a magic trick. It went from a consumer-facing web 2.0 darling to a behind-the-scenes data powerhouse. And…

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October 10, 2019

What’s Behind the Rise of Hearables?

This is the latest in LSA’s Skate To Where the Puck is Going series. Running semi-weekly, it examines the moves and motivations of tech giants as leading indicators for where markets are moving. Check out the entire series here, and its origin here.  A clear trend is emerging among tech giants: interest in hearables. A…

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October 9, 2019

35% of the U.S. Workforce Now Freelances

Data Scout is LSA’s series that curates and draws meaning from third-party data. Running semi-weekly, it adds an analytical layer to the industry data that we encounter in daily knowledge building. For LSA original data, see the separate Modern Commerce Monitor™️ series. The share of the U.S. workforce whose livelihood comes from contract work continues…

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