Archive

Posts by Mike Boland

October 16, 2019

Localized Marketing is All About Education and Customization

We’re in Austin for Localogy’s Place Conference, covering some sessions and tidbits as available. Stay tuned for more session coverage today and retrospectively over the coming weeks. See all session coverage aggregated here.  Social media marketing has become a core component of local marketing. That goes for national and global brands (particularly multi-location brands) as…

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October 15, 2019

How Do the Holidays Impact Local Foot Traffic?

Data Scout is LSA’s series that curates and draws meaning from third-party data. Running semi-weekly, it adds an analytical layer to the industry data that we encounter in daily knowledge building. For LSA original data, see the separate Modern Commerce Monitor™️ series. To prepare for Localogy’s Place Conference that kicks off today, we’ve been diving…

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October 11, 2019

Video: Foursquare’s Rise as the Location Layer, Part II

This is the latest in LSA’s Video Vault series. Running semi-weekly, it examines selected conference talks and video clips, including embedded video and key takeaways. Speakers’ opinions are their own. Check out the entire series here. Foursquare has performed a magic trick. It went from a consumer-facing web 2.0 darling to a behind-the-scenes data powerhouse. And…

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October 10, 2019

What’s Behind the Rise of Hearables?

This is the latest in LSA’s Skate To Where the Puck is Going series. Running semi-weekly, it examines the moves and motivations of tech giants as leading indicators for where markets are moving. Check out the entire series here, and its origin here.  A clear trend is emerging among tech giants: interest in hearables. A…

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October 9, 2019

35% of the U.S. Workforce Now Freelances

Data Scout is LSA’s series that curates and draws meaning from third-party data. Running semi-weekly, it adds an analytical layer to the industry data that we encounter in daily knowledge building. For LSA original data, see the separate Modern Commerce Monitor™️ series. The share of the U.S. workforce whose livelihood comes from contract work continues…

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October 8, 2019

What Will 5G Mean for Local Commerce?

Tech Vision is LSA’s series that spotlights emerging tech. Running semi-weekly, it reports on new technologies that LSA analysts track, including strategic implications for local commerce. See the full series here.  We’re hearing a lot about 5G these days. But what will it mean specifically for local commerce? Branching from that are sub-topics like ad…

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October 4, 2019

Will Retail-as-a-Service Transform Local Shopping?

This is the first in LSA’s new series “X as a Service.” It examines the many areas in which SMB-targeted SaaS is moving and specializing. See the full series here. Jeff Bezos has a longstanding saying that’s both chilling and diabolical: “Your margin is my opportunity.” It sums up the ways that Amazon moves into…

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October 3, 2019

Microsoft Follows Apple, Google and Amazon into the ‘Hearables’ Era

This is the latest in LSA’s Skate To Where the Puck is Going series. Running semi-weekly, it examines the moves and motivations of tech giants as leading indicators for where markets are moving. Check out the entire series here, and its origin here.  After Amazon’s entrance into the world of “hearables” last week, Microsoft yesterday…

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October 2, 2019

U.S. Offline Spending: What’s the Real Number?

Data Scout is LSA’s series that curates and draws meaning from third-party data. Running semi-weekly, it adds an analytical layer to the industry data that we encounter in daily knowledge building. For LSA original data, see the separate Modern Commerce Monitor™️ series. One of the most referenced data points in the world of local media…

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October 1, 2019

Not All Location Data is Created Equal

Insider Interviews is a series that features Q&As with innovators in local commerce. See the full series here.  To prepare for Localogy’s Place Conference next month and get the juices flowing, we’ve begun to interview speakers throughout the program. The latest is with GroundTruth co-founder and CEO Sunil Kumar. The company continues to innovate in…

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