Archive

Posts by Mike Boland

November 1, 2019

Is Uber Assembling a ‘City OS’?

This is the latest in LSA’s Video Vault series. Running semi-weekly, it examines selected conference talks and video clips, including embedded video and key takeaways. Speakers’ opinions are their own. Check out the entire series here. Uber’s success hinges on a certain network effect. Its two-sided marketplace grows as demand (riders) fuel supply (drivers) and vice…

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October 31, 2019

NinthDecimal Beefs Up Multi-Touch Attribution

Television is quickly becoming the next piece in the offline attribution puzzle. This is happening as programmatic ad buying grows in television, and as the art of attribution continues to improve and span platforms. This notably goes beyond just broadcast and taps into the prevalence of streaming and OTT. The latest in this progression is…

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October 30, 2019

SMB SaaS Goes Vertical with Home Services

To verticalize or not to verticalize? This is a question (among others) tackled in an upcoming LSA white paper on SMB-targeted SaaS. It’s also a perennial topic that we batted around most recently on the latest episode of LSA’s Above the Cloud podcast featuring an analyst roundtable. This isn’t a new question in the world…

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October 29, 2019

Is Amazon a Sleeping Giant in U.S. Advertising?

This is the latest in LSA’s Skate To Where the Puck is Going series. Running semi-weekly, it examines the moves and motivations of tech giants as leading indicators for where markets are moving. Check out the entire series here, and its origin here.  In the advertising world, there’s ongoing speculation about Amazon’s rise to challenge the Google/Facebook duopoly. This…

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October 25, 2019

Constant Contact Boosts the SMB Bundle (Again)

This is the latest in our series on SMB website builders. See the whole series here.  The SMB bundle continues to grow. Following its mid-September launch of a website builder, email marketing powerhouse Constant Contact last week launched a set of marketing and discovery tools. This also follows our prediction that more customer acquisition tools…

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October 24, 2019

When Will We See Consolidation in Location Intelligence?

Last week, we were in Austin for Localogy’s Place Conference. Coverage continues as we unpack takeaways. Stay tuned for more session coverage retrospectively over the coming weeks and see all session coverage aggregated here.  One week after Localogy’s Place Conference, we’re still processing and synthesizing all the macro and micro topics we heard from the stage….

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October 23, 2019

U.S. Ad Revenues Reach $58B in 1H 2019

Data Scout is LSA’s series that curates and draws meaning from third-party data. Running semi-weekly, it adds an analytical layer to the industry data that we encounter in daily knowledge building. For LSA original data, see the separate Modern Commerce Monitor™️ series. U.S. digital advertising reached $57.9 billion in the first half of 2019, $30.9…

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October 22, 2019

Place ’19, Day 2: Winter is Coming (followed by Spring)

Last week, we were in Austin for Localogy’s Place Conference. Following our Day-1 recap, here’s a summary of takeaways and happenings from Day-2 of the show. See all session coverage aggregated here. Privacy and data collection are obviously hot topics in location-based media and advertising. So it was logical that they dominated Day-2 of Localogy’s…

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October 16, 2019

iHeart Media: ‘Share of Ear’ is a Greenfield

We’re in Austin for Localogy’s Place Conference, covering some sessions and tidbits as available. Stay tuned for more session coverage today and retrospectively over the coming weeks. See all session coverage aggregated here.  Among the various media bombarding us, there’s still headroom for audio content. That’s partly based on humans’ ability to parse and absorb…

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October 16, 2019

PlaceIQ: U.S. Federal Privacy Regulations Will Happen in My Lifetime

We’re in Austin for Localogy’s Place Conference, covering some sessions and tidbits as available. Stay tuned for more session coverage today and retrospectively over the coming weeks. See all session coverage aggregated here.  Now that GDPR has a year’s worth of footing and CCPA looms on the horizon, industry players are speculating on the next…

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