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Posts by Mike Boland

January 8, 2020

Can Turning Down Business Improve ARR?

ARR is the new black (in style and accounting terms). Denoting annual recurring revenue, it’s gaining recognition in the return-to-fundamentals backlash of the failed-unicorn era. As we examined recently, it’s also at the heart of SMB SaaS, and is a longstanding virtue of SaaS economics in general. This has been top of mind for us…

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January 7, 2020

Instagram Usage Growth Dips in 2019, The SMB Angle

Data Scout is LSA’s series that curates and draws meaning from third-party data. Running semi-weekly, it adds an analytical layer to the industry data that we encounter in daily knowledge building. For LSA original data, see the separate Modern Commerce Monitor™️ series. The numbers are in for Instagram’s U.S. user growth in 2019, meaning implications for anyone…

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January 3, 2020

Beer Startups Join the SMB SaaS Universe, Part II

Vertical Challenge is Localogy’s series that examines SMB SaaS players that specialize in vertical business categories. See the rest of the series here.  Among the varied operational tools in the SMB SaaS universe, capabilities are getting increasingly specialized. As vendors look to differentiate and solve SMB pain points, things gravitate towards specialized functions that address particular…

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January 2, 2020

Holiday eCommerce Recap: Totals & Takeaways, Part III

Data Scout is LSA’s series that curates and draws meaning from third-party data. Running semi-weekly, it adds an analytical layer to the industry data that we encounter in daily knowledge building. For LSA original data, see the separate Modern Commerce Monitor™️ series. Now that the holidays are behind us, we can recap the totals and takeaways from…

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December 31, 2019

Legal Tech on the Rise

Vertical Challenge is Localogy’s series that examines SMB SaaS players that specialize in vertical business categories. See the rest of the series here.  One longstanding stalwart of the local advertising and commerce scene is the legal vertical. It was a big sales target back in the Yellow Pages heyday, and continues to hold lots of…

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December 27, 2019

5 Predictions for Local Media & Commerce in 2020

As 2019 (and the 2010’s) wind down, it’s open season for next-year predictions. Following Bill Dinan’s predictions in Marketing Land, aggregated from LSA Analysts, here is a fleshed-out treatment on this analyst’s slate of predictions. Expect similar from fellow analysts in the coming week. Uber Shifts Localized Ads Into High Gear: To diversify revenue and…

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December 26, 2019

SMB SaaS: December Funding Roundup, Part II

Funding Watch is LSA Insider’s series that tracks funding to SMB-focused startups and tech providers. See the rest of the series here. Things continue to heat up in SMB Saas. For those unfamiliar, this sector is represented by companies that build software tools for small businesses. It’s everything from “front of the house” marketing and customer acquisition tools,…

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December 24, 2019

Home Services AR Company Streem Gets Acquired by Frontdoor

Tech Vision is LSA’s series that spotlights emerging tech. Running semi-weekly, it reports on new technologies that LSA analysts track, including strategic implications for local commerce. See the full series here. Augmented Reality use cases are often divided between enterprise (B2B), and consumer (B2C). But there’s a third category emerging somewhere between the two: B2B2C. In other…

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December 19, 2019

Beer Startups Join the SMB SaaS Universe

Vertical Challenge is Localogy’s series that examines SMB SaaS players that specialize in vertical business categories. See the rest of the series here.  Among the varied operational tools in the SMB SaaS universe, capabilities are getting increasingly specialized. As vendors look to differentiate and solve SMB pain points, things gravitate towards specialized functions that address particular pain…

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December 18, 2019

5G: Not So Fast

Tech Vision is LSA’s series that spotlights emerging tech. Running semi-weekly, it reports on new technologies that LSA analysts track, including strategic implications for local commerce. See the full series here. 5G is one of the runaway buzzwords of 2019, and it shows no signs of stopping. All the hype and carrier marketing around 5G has abstracted…

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