Posts by Larry Small

Determining the Most Effective Local Advertising Strategy

August Auto Rental and Leasing Searches Kick Into Overdrive

More People Go Mobile for Local

As the Heat Spikes, So Does Yellow Pages Usage

The Importance of Info-Rich Ads in Generating Local Leads

Multiple Yellow Pages Performance Indicators Moved Up in 2009

Golf Drives Yellow Pages Searches in June

Seasonal Spikes in Catering Searches

More Than 1,700 Students Participate in YPA’s Yellow Pages Advertising Challenge

Mr. Business Builder: YP Sales Reps Must Believe in Themselves and Their Products


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