Here is today’s roundup of news related to location-based marketing, media, technology, sales, commerce and more: Mobile Advertising and the Original Mobile Medium (August 28, 2015) Click Z: “The evolution of audio as a portable medium justifies the progressive rationale behind leveraging digital audio resources to support mobile advertising efforts.” Case Study: Georgia Candy Shop…
Here is today’s roundup of news related to location-based marketing, media, technology, sales, commerce and more: As Growth At Yelp’s Local Ads Business Slows, Mobile Ad Growth Takes Center Stage (August 27, 2015) Forbes: “Considering the markets Yelp operates in, we expect that Yelp’s local ads business to grow, albeit at a slower pace.” Google…
Here is today’s roundup of news related to location-based marketing, media, technology, sales, commerce and more: Chart: Average SMB Uses More Than 7 Marketing Methods (August 26, 2015) LSA Insider: “Small businesses in the United States, on average, now use more than seven marketing and advertising methods to promote themselves.” Let’s Get Physical: PlaceIQ Chips…
Here is today’s roundup of news related to location-based marketing, media, technology, sales, commerce and more: France Gives Google 15 Days To Apply Right-To-Be-Forgotten To Global Results (June 12, 2015) Search Engine Land: “France is putting pressure on Google to apply the Right to Be Forgotten (RTBF) globally “to all domains” by issuing an ultimatum.”…
Here is today’s roundup of news related to location-based marketing, media, technology, sales, commerce and more: Can MapQuest Regain Momentum with Mapbox Makeover? (June 10, 2015) LSA Insider: “Reported yesterday and confirmed today MapQuest is planning a big overhaul with under the hood and user-interface upgrades. At the center of that is a new partnership…
Goodzer serves millions of local businesses – from large to small – that want to enhance their local presence and reach local consumers. Using its unprecedented technology and automated marketing platform, Goodzer amasses and distributes local merchant profiles for millions of businesses that contain detailed information about each merchant’s services and products, thus allowing consumers…
Here is today’s roundup of news related to location-based marketing, media, technology, sales, commerce and more: Facebook Builds Its Online-to-Offline Infrastructure with Place Tips and Free Beacons for SMBs (June 9, 2015) LSA Insider: “Facebook is rolling out indoor Place Tips, a feature for location-enabled mobile users that was introduced in January. This is essentially…
Here is today’s roundup of news related to location-based marketing, media, technology, sales, commerce and more: The End of Yahoo Maps and the Missing Local Strategy (June 8, 2015) LSA Insider: “Shortly after Marissa Mayer took over as CEO of Yahoo she made a pledge to revitalize many of Yahoo’s long-suffering consumer properties, such as…
Here is today’s roundup of news related to location-based marketing, media, technology, sales, commerce and more: The Top 3 Mistakes Marketers Make When Going Mobile (June 5, 2015) MediaPost: “Why is Verizon buying AOL? Ad tech. The pending deal underscores that advertising technology is accelerating, and mobile is a big part of the rush. Annual…
Here is today’s roundup of news related to location-based marketing, media, technology, sales, commerce and more: LSA Digital Marketing Bootcamp Going on the Road Later This Year (June 4, 2015) LSA Insider: “Before LSA’s recent annual conference we had a novel idea. We collectively talk so much about small businesses, why not create an opportunity…
