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Posts by Jon Schepke

March 18, 2019

Thinking of a Martech Partnership? Ask These Questions First

About half of global CEOs are going to pursue a strategic alliance to drive corporate growth or profitability. And that thirst for partnerships applies to the martech industry. I thought a lot about the role of partnerships in martech as I read Tiffani Bova’s Growth IQ, one of the best business books I’ve read in…

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December 11, 2018

The $1 Trillion Holiday-Shopping Question

$1 Trillion. That’s how much U.S. consumers are expected to spend this holiday shopping season, according to eMarketer. Low unemployment, strong income growth, and high consumer confidence will create a spending bonanza that will hit this historic level, a 5.8 percent increase over 2017 and the strongest growth since 2011. Now here’s the $1 trillion…

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November 16, 2018

Your Customer Experience and Reputation are Your Brand

Your customer experience and reputation are much more than a differentiator. They’re the cornerstone of your brand. For decades, businesses have built brands by defining their values (what do I stand for?), positioning (how do I want customers to perceive me?), and image (how do I express my brand consistently from one channel to the…

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September 20, 2018

Financial Services Firms Need to Implement a Comprehensive Digital Strategy

The financial services industry is at the center of some compelling forces that are changing the way business is done: they include AI, blockchain, the cloud, and cybersecurity. All those issues are important, and they command the attention of anyone who follows this industry closely. But the trend that fascinates me the most is the…

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August 24, 2018

Facebook Flexes Its Location Marketing Muscle

Facebook has been on the defensive for most of 2018. The company has struggled to fight its way out of one bad story after another, including a dramatic drop in its stock value in recent weeks after the world’s largest social network underwhelmed investors with its latest quarterly earnings results. But Facebook is also improving…

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July 12, 2018

Implement Google Seller Ratings to Drive Incremental Performance

Sometimes the most valuable tools to improve your digital marketing performance are hiding in plain sight. Such is the case with Google Seller Ratings (GSR). Google Seller Ratings are a Google AdWords (soon-to-be-known as Google Ads) extension that automatically displays your business’s average rating alongside your ads. Google says that ads with GSR achieve a…

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June 19, 2018

The Future Success of Your Brand Depends on the Voice of Your Customer

In a data-driven world, brands require a more comprehensive, data-driven approach to managing their reputations. Most large brands I know view reputation management as the process of managing online ratings and reviews. And indeed having a system of soliciting and managing customer ratings/reviews is important. Ratings/reviews are the lifeblood of your reputation. The more reviews…

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May 21, 2018

Introducing a Google My Business Performance Benchmark

What exactly is Google My Business (GMB) page doing for businesses? For many companies, the answer is simply, “I cover my bases with Google.” I understand that answer. I hear it all the time. But no business should ever operate on gut feel. A GMB listing takes time to set up and manage effectively. Marketers…

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May 7, 2018

Why Businesses Will Benefit from the Location Marketing Roll-Up

The great location marketing roll-up is in full swing. In recent months, we’ve seen a flurry of merger/acquisition activity from location marketing vendors (including mine) across North America. Significant M&A activity has ranged from Snapchat’s acquisition of Placed to Gannett/ReachLocal acquiring SweetIQ. The location marketing roll-up is more than a story of vendors increasing scale….

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