Joe Morsello

Posts by Joe Morsello

December 11, 2018

It Takes 12 Days for Most Brands to Create Content – Study

Large brands have the marketing dollars to outspend most local competitors, but the process of ad or content creation and distribution takes a long time for these brands. As businesses get bigger and bigger, the inevitable checks and balances that go into place become increasingly more time consuming. Despite the various business advantages brands have…

Contributed by: Joe Morsello

December 4, 2018

Local Search Ranking Factors Then and Now (2008 vs. 2018)

The latest edition of the Local Search Ranking Factors is out. This is the 10-year anniversary of the study with the first edition of the Local Search Ranking Factors released by David Mihm back in 2008. After 10 years, it’s interesting to see how the results have changed and how they haven’t. Over the years…

Contributed by: Joe Morsello

November 26, 2018

Study: 45% of Advertisers Not Confident in Digital & Offline Media Mix

Digital media captures over half of all media time spent, and the other half of the time is mostly spent watching TV. Digital’s increasing share of time spent has mostly been at the expense of other traditional outlets like newspapers, magazines, radio, etc. However, even with such a large share still watching traditional TV, many…

Contributed by: Joe Morsello

November 19, 2018

What Does the Next 20 Years of Internet Usage Look Like?

The latest Pew research related to US internet usage, device ownership and social media usage revealed very little activity. The most notable takeaway is that, compared to 2016, growth in these areas has stalled. The only exception being a 5% decline in desktop/laptop ownership and usage from 78% to 73%, and a 2% increase in…

Contributed by: Joe Morsello

November 12, 2018

Study: Location Is Underprioritized When Seeking to Improve CX

In many ways, customer experience (CX) is a new discipline largely made up of marketers seeking to understand the quality and effectiveness of all interactions a customer has with a business both before and after a purchase. This spans everything from online search, to sales interactions, to post sale communications, to in-store experiences, to reviews,…

Contributed by: Joe Morsello

November 5, 2018

Study: Desire to Excel in CX Is Driving In-House MarTech Growth

According to chiefmartec.com’s MarTech Landscape infographic, there are almost 7,000 companies providing marketing technology in the market. This is a huge jump from the 150 listed companies in the 2011 version of the graphic. Globally, the MarTech industry is estimated to be a $100 billion market, with half of that concentrated in North America and…

Contributed by: Joe Morsello

October 30, 2018

SMBs Don’t Want Calls & Probably Will Delete Your Emails. Now What?

The ease with which consumers can research a product, service or business has called into question long-standing sales tactics and philosophies. In many ways, modern consumers sell themselves and if a sales rep is part of the journey, he or she is merely to fulfill or close the sale. As it relates to SMBs, this…

Contributed by: Joe Morsello

October 24, 2018

Platforms Expand Reseller & Self-Serve Offerings for More Monetization

Google, Facebook, Pinterest, Yelp, Amazon and others are pushing to increase ad revenues and reach more local businesses. Two prevailing strategies are expanding agency and other reseller relationships and simplifying self-serve ad buying. From the reseller side, we’ve seen announcement after announcement highlighting a new program or feature that supports more advanced marketers who want…

Contributed by: Joe Morsello

October 12, 2018

Weekly News: Google+ Nears the End, Facebook Expands Marketing Partner Program, New Co-op Ad Solution

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary Google+ Nears the End Making Social a Feature Not a Platform for Google LSA Insider: “Google has announced that the consumer version of Google+ will no longer…

Contributed by: Joe Morsello

October 11, 2018

Daily News: Google+ Nears the End, How Marketers Use AI, Moz Acquires STAT, Yahoo Small Business

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Google+ Nears the End Making Social a Feature Not a Platform for Google (October 11, 2018) LSA Insider: “Google has announced that the consumer version of Google+ will no longer be available August 2019.”…

Contributed by: Joe Morsello