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Posts by Jeffrey Dungen

September 14, 2018

#PlaceConf: Pandora — What 400 Campaigns Taught Us about Location Attribution

Together, Pandora, the popular music streaming and automated music recommendation internet radio service, and Placed, a leader in location-driven insights and ad intelligence have completed over 400 campaigns. At the LSA’s Place Conference in New York City, Jim Watson of Placed joined Mat Butts of Pandora on stage as he presented a summary of what…

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August 27, 2018

Counting the Dots: The Underexploited Potential of “Good Enough” Location Data

How does one make sense of customer behavior in the real world? Simply connect the dots. A variety of technologies can estimate the location of a customer on their journey both towards and ultimately within a brick and mortar store. Much emphasis has been placed on the location accuracy of the competing technologies, the expectation…

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March 7, 2017

Your Customers Are Moving Beacons, Are You Listening?

Bluetooth beacons. Apple iBeacons. Google Eddystone beacons. Beacons are the proximity marketing technology that will push the right advertisement to the right customer at the right time. Right? For nearly four years now, we in the industry have been bombarded with beacons, both figuratively and literally. I say literally because beacons are constantly transmitting Bluetooth…

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