October 6, 2014
Last night it was disclosed that Square had collected an additional $150 million in funding — at a whopping $6 billion valuation. The company has now raised nearly $600 million. Square is clearly a candidate for an IPO. However others have speculated that the company will be acquired. While it would now be challenging for…
October 3, 2014
Vendasta Technologies has released a new sales automation tool called MAST 10X. It’s designed to make identifying and closing local sales prospects more efficient, via email. The company is utilizing its core presence and reputation monitoring tools as the basis of the product. Here’s the process: Sales channels (publishers, agencies) upload a list of prospects…
September 19, 2014
At the 2013 LSA event in Las Vegas I participated in a session called “State of the SMB Union.” One of the points I tried to make was that directory publishers and others offering marketing services to small business owners should diversify into transactions and business processes. So far that hasn’t really happened. It’s starting to happen in Europe….
September 8, 2014
For years the market has not understood “local” or its true value. The notion of local has been associated almost exclusively with small businesses (SMBs) and thus dismissed by many agencies, pundits and marketers accordingly. While SMBs are very important they’re only half the story. Investors have also been repeatedly burned by location-based consumer sites that have not paid off….