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Posts by Greg Sterling

June 12, 2019

The Interesting Bits from Mary Meeker’s Massive Slide Deck

Described by some as “the most anticipated deck in Silicon Valley,” former Wall Street analyst turned VC, Mary Meeker did her annual data dump yesterday (.pdf). By way of context, the slides are put together by subordinates and sourced from third party data. There’s no original research or forecasting in the document. At 333 pages…

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June 11, 2019

Survey: Voice Assistant Adoption Lags, Especially on Android

A new survey from SUMO Heavy pushes back on some of the hype surrounding voice search and virtual assistants. It also suggests that, despite the aggressive promotion of Google Assistant, most of the voice search activity is happening on iPhones and not Android. The survey had just over 1,000 respondents and was conducted online in April. It’s important…

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June 11, 2019

LOCALOGY ENGAGE 19: AI’s Impact on the B2B Customer Journey

AI is a buzzword that shows up in nearly every piece of marketing collateral or press release. However, for most people working in technology, it’s still something of a black box. Demystifying AI and the role it can play in B2B customer acquisition and retention was the big topic that data scientist Dalia Asterbadi tackled…

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June 10, 2019

Study Shows, Once Again, Clicks Are Not Customers

Despite all the sophistication now available in analytics and customer journey analysis, a substantial number of marketers are still focused on clicks — including last-click attribution. And while clicks can be a helpful directional metric, it’s usually a mistake to focus on CTR as a primary KPI. This point was originally made more than a decade agao by…

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June 10, 2019

LOCALOGY ENGAGE 19: SaaS Integrations Bridge the All-in-One, Point Solutions Divide

LSA proprietary data shows 79% of small business owners would prefer a single, integrated software solution or provider to solve multiple operational or marketing problems. Only 21% said they would rather work with point solutions. That finding offers some important context for the discussion of SaaS and tool integrations. At the LOCALOGY ENGAGE: SaaS/SMB event…

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June 7, 2019

LOCALOGY ENGAGE 19: Empathy Driven Products Will Sell Themselves

Most companies targeting small businesses aren’t as effective as they could be because they fundamentally don’t understand their customers. This was a key point made by Sydni Craig-Hart, CEO and co-founder of Smart Simple Marketing, who spoke earlier this week at the LSA’s LOCALOGY ENGAGE: SaaS/SMB event in Washington, D.C. Craig-Hart observed that too many SaaS…

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June 7, 2019

Nearly 80% of Voice Search Results from Top 3 Organic Rankings

Earlier this week SEMrush published its first voice search ranking factors study. It looked at multiple variables for more than 50,000 voice queries and their ranking impact on an Android smartphone, Google Home and Google Home Mini. The factors examined included page speed, SERP features, links, use of HTTPS and readability. Here are the top-level findings and conclusions of…

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June 6, 2019

LOCALOGY ENGAGE 19: SMBs — Our Time Is the New ROI

LSA just wrapped LOCALOGY ENGAGE in Washington DC. Day one of the 2-day event brought together local SaaS technology providers with the SMBs they serve, in order to facilitate a direct conversation between them. One of highlights of the event was a small business roundtable at the end of the first day. The session, which operated like…

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May 31, 2019

Foursquare Buys Placed, Paving Way for More Consolidation

Last night the news broke that Foursquare was buying a major competitor, Placed. Placed had been owned by social network Snap, which acquired it in 2017 for roughly $125 million. Snap either couldn’t figure out how to fully benefit from the acquisition or decided it no longer needed Placed. The value of the Foursquare deal…

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May 30, 2019

SMB-SaaS: Macroeconomic Forces Driving the Market

At next week’s Localogy: Engage event in Washington DC, we’ll present findings from Wave IV of our proprietary SMB research. The new data show additional SaaS adoption momentum, with meaningful differences by age of business owner. Ahead of that data, here are some of the macro trends and forces that we believe are shaping the SMB-SaaS market: Generational shift: The research…

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