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Posts by Courtney Dobson

May 22, 2019

Daily News: Location Intelligence, Content Discovery Channels on Mobile, Social Advertising Channels

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. 4 Ways Location Intelligence Can Rescue Declining Auto Sales (May 22, 2019) LSA Insider: “Recent reports show that US auto sales suffered a significant decline in 2018, and it’s possible this slowdown will continue…

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May 21, 2019

Daily News: SMB-SaaS Sessions at LOCALOGY ENGAGE, Realities of Local Search, Anticipatory Marketing

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. 7 Can’t Miss SMB-SaaS Sessions at LOCALOGY ENGAGE on June 3-4 (May 21, 2019) LSA Insider: “In addition to a full day of SMB conversations on June 3, on June 4 Localogy: Engage will…

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May 20, 2019

Daily News: SMB-Customer Communications, Voice Search Usage, AI Adoption & Implementation

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. The Increasingly Confused World of SMB-Customer Communications (May 18, 2019) LSA Insider: “A recent survey from SaaS company Broadly, conducted by Harris, found that 60% of SMBs “say customer loyalty is their most valuable…

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May 17, 2019

Daily News: Customer Acquisition Costs, Privacy Laws & Email, Facebook Algorithm Change

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. SMB Sales, Segmentation & Customer Acquisition Cost: A Better Way (May 17, 2019) LSA Insider: “One of the key KPIs in the SMB-SaaS world is customer acquisition costs (CAC). Companies and investors are obsessed…

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May 17, 2019

Weekly News: GoDaddy & Yelp Integration, Ad Selling Companies, Facebook’s New Ad Resources

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Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary GoDaddy’s GoCentral Platform Allows SMBs to Create, Claim Yelp Listings (May 16, 2019) LSA Insider: “GoDaddy, the world’s largest website domain name registrar, has made it easier for…

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May 16, 2019

Daily News: GoDaddy & Yelp Integration, Attribution Challenges, Visual Search & Local

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. GoDaddy’s GoCentral Platform Allows SMBs to Create, Claim Yelp Listings (May 16, 2019) LSA Insider: “GoDaddy, the world’s largest website domain name registrar, has made it easier for small businesses to create, claim and…

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May 16, 2019

GoDaddy’s GoCentral Platform Allows SMBs to Create, Claim Yelp Listings

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GoDaddy, the world’s largest website domain name registrar, has made it easier for small businesses to create, claim and manage their online Yelp listings, as well as monitor their reviews, by announcing an integration with the review site through its GoCentral platform. The partnership comes at a time where nearly 9 out of 10 consumers…

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May 15, 2019

Daily News: The State of Social Media Marketing, Google Marketing Live, Moz Local Updates

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. How to Clean Up Your Marketing Strategy for Spring (May 15, 2019) LSA Insider: “Like many, you might be tempted to start spring cleaning this weekend. Taking a fresh look at overstuffed closets and…

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May 14, 2019

Daily News: Facebook’s New Ad Resources, GDPR & AI-Powered Marketing, Localized Social Marketing

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Facebook Releases New Ad Resources for Auto Dealerships (May 14, 2019) LSA Insider: “Yesterday, Facebook announced the release of two new resources for car dealerships, both designed to help dealers reach their audiences through…

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May 14, 2019

Facebook Releases New Ad Resources for Auto Dealerships

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Yesterday, Facebook announced the release of two new resources for car dealerships, both designed to help dealers reach their audiences through targeted ad campaigns. This news comes nearly a week after the company announced it was adding several new ad tools for the 90M small businesses that have an active presence on the platform, including…

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