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Posts by Courtney Dobson

June 14, 2019

Daily News: Customer Connections Flounder, E-Commerce Marketing, Ad Transparency Tool

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Study: Customer connections flounder amid centralization, localization efforts (June 14, 2019) Marketing Dive: “Marketing operations structures may be getting in the way of connecting brands to customers due to a battle between organizations’ drive…

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June 14, 2019

Weekly News: LOCALOGY ENGAGE 19 Session Recaps, Voice Assistant Adoption, Facebook’s Study App

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary LSA Forecast19: Is the SMB World Moving from SaaS to SaaT? (June 11, 2019) LSA Insider: “The Local Search Association presented its 2019 forecast for the small business…

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June 13, 2019

Daily News: SaaS Products Usage & Engagement, Mary Meeker’s Slide Deck, Google Search Console

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Drive to Simplify SMB Experience Behind Location3 Platform (June 13, 2019) LSA Insider: “Last week at the LOCALOGY ENGAGE event near Washington DC much of the discussion centered around building marketing and back office SaaS…

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June 12, 2019

Daily News: Market Outlook – Rollups and Exits, The Engagement Challenge, Study from Facebook

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. LOCALOGY ENGAGE 19: Market Outlook – Rollups and Exits (June 12, 2019) LSA Insider: “Last week’s LOCALOGY ENGAGE: SaaS/SMB event finished off with a conversation about the environment for acquisitions and rollups featuring a…

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June 11, 2019

Daily News: Voice Assistant Adoption, AI & The Customer Journey, Smarter Social Ad Buying

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. LSA Forecast19: Is the SMB World Moving from SaaS to SaaT? (June 11, 2019) LSA Insider: “The Local Search Association presented its 2019 forecast for the small business software industry at this week’s LOCALOGY…

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June 10, 2019

Daily News: SaaS and Tool Integrations, Turning Customers Into Advocates, Loyalty in the Digital Age

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. LOCALOGY ENGAGE 19: SaaS Integrations Bridge the All-in-One, Point Solutions Divide (June 10, 2019) LSA Insider: “LSA proprietary data shows 79% of small business owners would prefer a single, integrated software solution or provider…

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June 7, 2019

Daily News: Empathy Driven Products, Voice Search Results, The Art of Efficient Selling

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. LOCALOGY ENGAGE 19: Empathy Driven Products Will Sell Themselves (June 7, 2019) LSA Insider: “Most companies targeting small businesses aren’t as effective as they could be because they fundamentally don’t understand their customers. This…

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June 7, 2019

Weekly News: Insights from Amazon, What SMB Customers Want, Average Time Spent with Mobile

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary Hey, Alexa! 4 Insights from Amazon’s Chief Evangelist for Alexa and Echo (June 4, 2019) LSA Insider: “With over one-hundred million Alexa enabled devices, it’s not breaking news…

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June 6, 2019

Daily News: What SMB Customers Want, SMB’s Time is the New ROI, Voice Search Answers

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. LOCALOGY ENGAGE 19: What Do Your Small-Business Customers Want? (June 6, 2019) LSA Insider: “At this week’s LOCALOGY ENGAGE: SaaS/SMB event, I unveiled our new Modern Commerce Monitor™ (formerly Tech Adoption Index) SMB survey…

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June 5, 2019

Daily News: Augmented Reality for Marketing, Consumers & Their Data, Moz Expands Partner Ecosystem

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. IAB releases Augmented Reality for Marketing playbook (June 5, 2019) Marketing Land: “Augmented reality (AR) is becoming increasingly popular among consumers — and increasingly more available to marketers as a creative channel for reaching…

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