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Posts by Courtney Dobson

December 13, 2018

Daily News: Search Engine Improvements, Snapchat & Instagram, Content Marketing for Google SERPs

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Study: 70% of Co-op Users Plan to Increase Ad Spend in 2019 (December 13, 2018) LSA Insider: “It’s estimated that around half of the nearly $70 billion allocated co-op advertising funds each year go…

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December 13, 2018

Weekly News: Location & Privacy, SEO Insights from Google, Digital Ad Trends to Watch in 2019

WeeklyNewsImage-v1.2

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary Location & Privacy: Waiting for the Other Shoe to Drop (December 10, 2018) LSA Insider: “During the Place Conference New York, we had two great discussions about privacy…

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December 13, 2018

Study: 70% of Co-op Users Plan to Increase Ad Spend in 2019

Hudson, OH, USA - June 14, 2014: Quaint shops and businesses dating back more than a century line Hudson's Main Street looking north.

It’s estimated that around half of the nearly $70 billion allocated co-op advertising funds each year go unused. These funds come from agreements between manufacturers and retailers to divide marketing costs in order to provide brand and product awareness in local markets. A new advertiser survey conducted by BIA offered some insights about businesses that…

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December 12, 2018

Daily News: Local Ranking Factors, Important SEO Insights from Google, Digital Ad Trends to Watch in 2019

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Local Ranking Factors: GMB Signals Most Important (December 12, 2018) LSA Insider: “Each year, Moz surveys top local SEOs to determine the most important local search ranking factors. The survey reflects their experience and…

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December 11, 2018

Daily News: Facebook Search Ads, $1 Trillion Holiday-Shopping Question, Brands & The Amazon Age

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Facebook Testing Search Ads, but Not for SMBs Just Yet (December 11, 2018) LSA Insider: “In roughly 2012 Facebook offered search advertising in its results. It was later abandoned. But today the company announced…

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December 10, 2018

Daily News: Location & Privacy, Consumers & Local Reviews, Local Ranking Factors, ‘Brick-and-Mobile’

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Location & Privacy: Waiting for the Other Shoe to Drop (December 10, 2018) LSA Insider: “During the Place Conference New York, we had two great discussions about privacy and location. There was little unanimity,…

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December 10, 2018

Study: Almost 90% of Consumers Now Consulting Local Reviews

Local_Reviews

BrightLocal released its annual Local Consumer Review Survey, which covers a range of issues, including local business review habits, the trust and influence of online reviews, responding to and posting reviews. The study surveyed 1,000 US consumers. Reviews have become increasingly important for consumers and marketers alike, which is reflected in the survey results. Not…

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December 7, 2018

Daily News: ‘State of Local SEO’ Report, Digital Brand Storytelling, Mobile’s Role in Holiday Shopping

Friday_Artboard 8

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. The Most Interesting Parts of Moz’s ‘State of Local SEO’ Report (December 6, 2018) LSA Insider: “Recently Moz (and Darren Shaw) released the 2018 Local Ranking Factors survey. Moz also published the “State of…

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December 7, 2018

Weekly News: Moz’s ‘State of Local SEO’ Report, Mobile Shopping, Google Search Counts

WeeklyNewsImage-v1.2

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary The Most Interesting Parts of Moz’s ‘State of Local SEO’ Report (December 6, 2018) LSA Insider: “Recently Moz (and Darren Shaw) released the 2018 Local Ranking Factors…

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December 6, 2018

Improved Search Features Make Thousands of Co-op Advertising Plans Easily Discoverable

Hudson, OH, USA - June 14, 2014: Quaint shops and businesses dating back more than a century line Hudson's Main Street looking north.

One of the priorities of redesigning LSA’s co-op website and database was improving the user experience. The new Co>Op Connect search feature now makes thousands of available co-op advertising plans easily discoverable. The database offers both search and advanced search options within the main page header menu. As seen below, the co-op plan search bar…

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