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Posts by Courtney Dobson

December 11, 2018

Daily News: Facebook Search Ads, $1 Trillion Holiday-Shopping Question, Brands & The Amazon Age

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Facebook Testing Search Ads, but Not for SMBs Just Yet (December 11, 2018) LSA Insider: “In roughly 2012 Facebook offered search advertising in its results. It was later abandoned. But today the company announced…

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December 10, 2018

Daily News: Location & Privacy, Consumers & Local Reviews, Local Ranking Factors, ‘Brick-and-Mobile’

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Location & Privacy: Waiting for the Other Shoe to Drop (December 10, 2018) LSA Insider: “During the Place Conference New York, we had two great discussions about privacy and location. There was little unanimity,…

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December 10, 2018

Study: Almost 90% of Consumers Now Consulting Local Reviews

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BrightLocal released its annual Local Consumer Review Survey, which covers a range of issues, including local business review habits, the trust and influence of online reviews, responding to and posting reviews. The study surveyed 1,000 US consumers. Reviews have become increasingly important for consumers and marketers alike, which is reflected in the survey results. Not…

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December 7, 2018

Daily News: ‘State of Local SEO’ Report, Digital Brand Storytelling, Mobile’s Role in Holiday Shopping

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. The Most Interesting Parts of Moz’s ‘State of Local SEO’ Report (December 6, 2018) LSA Insider: “Recently Moz (and Darren Shaw) released the 2018 Local Ranking Factors survey. Moz also published the “State of…

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December 7, 2018

Weekly News: Moz’s ‘State of Local SEO’ Report, Mobile Shopping, Google Search Counts

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Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary The Most Interesting Parts of Moz’s ‘State of Local SEO’ Report (December 6, 2018) LSA Insider: “Recently Moz (and Darren Shaw) released the 2018 Local Ranking Factors…

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December 6, 2018

Improved Search Features Make Thousands of Co-op Advertising Plans Easily Discoverable

Hudson, OH, USA - June 14, 2014: Quaint shops and businesses dating back more than a century line Hudson's Main Street looking north.

One of the priorities of redesigning LSA’s co-op website and database was improving the user experience. The new Co>Op Connect search feature now makes thousands of available co-op advertising plans easily discoverable. The database offers both search and advanced search options within the main page header menu. As seen below, the co-op plan search bar…

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December 5, 2018

Daily News: Mobile Shopping, How Marketers are Using Video, Google Reviews Spam Attempt

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Mobile Shopping: The Shift Is Accelerating (December 5, 2018) LSA Insider: “Mobile devices have completely altered consumer purchasing journeys. Consumers are now utilizing mobile for assistance with a variety of activities along these journeys,…

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December 5, 2018

Mobile Shopping: The Shift Is Accelerating

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Mobile devices have completely altered consumer purchasing journeys. Consumers are now utilizing mobile for assistance with a variety of activities along these journeys, as shown in a recent survey from GfK. According to the October 2018 survey, the most common mobile shopping activities are comparing prices (36%), gathering product information (30%), checking product reviews (30%),…

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December 4, 2018

Daily News: Local Search Ranking Factors, Global Ad Revenue, Location Intelligence Beyond Marketing

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Local Search Ranking Factors Then and Now (2008 vs. 2018) (December 4, 2018) LSA Insider: “The latest edition of the Local Search Ranking Factors is out. This is the 10-year anniversary of the study…

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December 4, 2018

New Tech Adoption Index Podcast: “No One Wants to Make the Wrong Decision”

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Our latest episode of the Above the Cloud podcast series features an interview with Mark Canon, a longtime local search/SMB software exec who is currently chairman of Boomtime. Today when he isn’t creating art at his New Mexico studio Mark is thinking deeply about how to master B2B sales in an era where sales cycles keep getting…

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