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Posts by Courtney Dobson

June 28, 2019

Daily News: SMB Cash Crunch, Voice Search Usage, Consumers & Texts from Businesses

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Fundbox Jumps into Race to Solve the SMB Cash Crunch (June 28, 2019) LSA Insider: “Solving B2B cash flow inefficiency is getting more and more attention from fintech players. It’s a huge problem for…

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June 28, 2019

Weekly News: Analysis of Local SERPs, LSM Benchmark Report, All-in-One Demand and Adoption

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary Massive Analysis of Local SERPs: It’s Mostly about GMB and Yelp (June 26, 2019) LSA Insider: “Social-local directory site FreshChalk just published an analysis of 150,000 local business…

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June 27, 2019

Daily News: Analysis of Local SERPs, Automated Business Messaging, Google for Small Business

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Massive Analysis of Local SERPs: It’s Mostly about GMB and Yelp (June 26, 2019) LSA Insider: “Social-local directory site FreshChalk just published an analysis of 150,000 local business websites and SERPs (with more installments…

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June 26, 2019

Daily News: Location-Based Marketing, The Retailpocalypse, Dominant Ad Formats

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. 94% of Marketers Plan to Use Location Data to Improve Accuracy and Results (June 26, 2019) LSA Insider: “Data has become arguably the most important component of marketing strategies. It has allowed for marketers…

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June 26, 2019

94% of Marketers Plan to Use Location Data to Improve Accuracy and Results

Data has become arguably the most important component of marketing strategies. It has allowed for marketers to create and test personalized, meaningful messaging and deliver it to their target audiences at the exact right moment. Additionally, marketers can use data tools to measure the impact of such advertising and easily adapt it to continuously drive…

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June 25, 2019

Daily News: Yelp’s Business Page Upgrades, The Shopify Evolution, Late Payments & SMB Growth

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Yelp and Google Bringing More ‘SaaS’ to SMB Profiles (June 25, 2019) LSA Insider: “Today Yelp introduced several Business Page upgrades. These new offerings, Verified License, Business Highlights and Portfolio, are designed to help…

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June 24, 2019

Daily News: LSM Benchmark Study, All-in-One Demand & Adoption, Burger King Location Analytics

Come to the LSM Benchmark Study Breakfast on 6/27 in NYC (June 24, 2019) LSA Insider: “LSA and SOCi have just completed a Localized Social Marketing (LSM) study of 163 franchise brands, with nearly 50,000 local pages/profiles. The study (and related awards) will be presented this week in New York on June 27. The event…

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June 21, 2019

Daily News: Fake Listings & Fake Reviews, Effective SMB Sales, Mobile Data Usage Surge

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Fake Listings, Fake Reviews: Is This the New Normal? (June 21, 2019) LSA Insider: “Yesterday the Wall Street Journal ran an article about the prevalence of fake local business listings on Google. This is…

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June 21, 2019

Weekly News: No-Click Google Searches, New GMB Customization Features, Stripe & Xero Partner

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary Brand Safety is a Brand Authenticity Problem (June 19, 2019) Street Fight: “Here’s a familiar pattern. Consumers see a brand’s digital advertising running against unsavory content like hate…

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June 21, 2019

Replay: Never Lead with Facebook — Secrets for More Effective SMB Sales

During the LSA’s most recent webinar, Itamar Shafir and Barry Plaskow of Umbrella discussed how agencies can gain the trust of wary customers, the “360 package,” and the proper sequence for introducing different marketing solutions. The presentation kicked off by discussing the “bliss point,” which happens when the client feels as if their expectations have…

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