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Posts by Chris Gregory

April 11, 2019

How to Execute an SEO Campaign Gut Check

The longer you work in the digital marketing field, the more proficient you typically become at helping your clients, and the more marketing savvy you are about your clients’ specific industries. Here’s what else can happen. All begins to feel so natural that you sometimes go on autopilot. So, this post will offer up a…

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January 2, 2019

Three Local SEO Predictions for 2019

Because most companies don’t have unlimited funds to put towards SEO initiatives, this is the time of year when many of your clients are deciding where to direct their digital marketing dollars. How can you help them to get the most impact for their money? To help, here are three of our 2019 predictions: Online…

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June 4, 2018

Google Assistant Updates & What Voice Search Means for SEO

As an off-the-cuff statement, it might be tempting to say that, ten minutes after Google debuted, people were already trying to manipulate search results. Spammy search engine optimization techniques (SEO), though, are even older than the creation of Google, with rudimentary SEO tactics in operation since the early 1990s. It’s now 2018 and we’ve become…

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May 16, 2018

New Google Ranking Formula on the Horizon? What SEOs Need to Know

In late April 2018, Google Research published a paper titled Ask the Right Questions: Active Question Reformulation with Reinforcement Learning that shares a vision of a new way to rank pages. This research paper is not a notification of a new algorithm being implemented or an announcement that it will be used. But, this new…

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February 20, 2018

4 Ways Google’s Speed Update May Change Your Agency’s Offerings

Whenever Google announces a new ranking factor, it’s important for digital marketing professionals to try to determine how much this factor will change how they can best serve their clients. And, on January 17, 2018, Google made one of those announcements, sharing that page speed will — effective in July 2018 — become a ranking…

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October 31, 2017

Impact of Accelerated Mobile Pages on Search Rank & Other AMP Issues

Digital marketers have been creating accelerated mobile pages, better known as AMP, for nearly two years now—although, for the most part, it’s news sites that have benefited. In October 2017, though, Search Engine Land published a case study that showed the benefits of AMP for a retail site, which makes this question more pressing for…

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