Chris Gregory

Posts by Chris Gregory

June 4, 2018

Google Assistant Updates & What Voice Search Means for SEO

As an off-the-cuff statement, it might be tempting to say that, ten minutes after Google debuted, people were already trying to manipulate search results. Spammy search engine optimization techniques (SEO), though, are even older than the creation of Google, with rudimentary SEO tactics in operation since the early 1990s. It’s now 2018 and we’ve become…

Contributed by: Chris Gregory

May 16, 2018

New Google Ranking Formula on the Horizon? What SEOs Need to Know

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In late April 2018, Google Research published a paper titled Ask the Right Questions: Active Question Reformulation with Reinforcement Learning that shares a vision of a new way to rank pages. This research paper is not a notification of a new algorithm being implemented or an announcement that it will be used. But, this new…

Contributed by: Chris Gregory

February 20, 2018

4 Ways Google’s Speed Update May Change Your Agency’s Offerings

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Whenever Google announces a new ranking factor, it’s important for digital marketing professionals to try to determine how much this factor will change how they can best serve their clients. And, on January 17, 2018, Google made one of those announcements, sharing that page speed will — effective in July 2018 — become a ranking…

Contributed by: Chris Gregory

October 31, 2017

Impact of Accelerated Mobile Pages on Search Rank & Other AMP Issues

Digital marketers have been creating accelerated mobile pages, better known as AMP, for nearly two years now—although, for the most part, it’s news sites that have benefited. In October 2017, though, Search Engine Land published a case study that showed the benefits of AMP for a retail site, which makes this question more pressing for…

Contributed by: Chris Gregory

February 15, 2017

How to Harness the Power of ‘Social Proof’ for Your Clients

According to BrightLocal’s Local Consumer Review Survey 2016, 84% of people trust online reviews as much as personal recommendations, with 74% of them saying that positive reviews increase how much they trust a local business, and 54% visiting a website after reading positive reviews about the company. Here’s one reason why this happens: social proof….

Contributed by: Chris Gregory