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Posts by Charles Laughlin

January 11, 2018

On Target: The #CloudSummit and the State of SMB SaaS

Do small businesses really want all in one solutions for their small business apps? Or is this concept more for the benefit of SMB sellers looking to boost margins and reduce churn? Will AI/machine learning be the catalysts for development of a self-service sales platform that small businesses will actually use.  Are Internet service providers like Comcast going…

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December 14, 2017

Tech Adoption Index: New Study Points to Growing SMB MarTech Adoption

A new study on SMB adoption of marketing automation tools, commissioned by marketing automation firm ActiveCampaign, describes the progress from using email marketing (a requirement to participate in the survey) through CRM to marketing automation. The report of the survey’s findings asserts that marketing automation is the next area where SMBs will invest in marketing technology, based on…

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December 11, 2017

#CloudSummit: Small Business Perspectives on Cloud-Based Tech

In preparation for last week’s SMB Cloud Adoption Summit in San Francisco, we interviewed a handful of small-businesses owners to ask them about their use of cloud software to run their businesses. The idea was to provide an SMB voice to the event, as well as to bring to life some of the themes uncovered…

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September 12, 2017

On Target Podcast: Gordon Henry, CMO, DexYP

Dex Media’s June acquisition of YP to create DexYP was a disruptive event in the local search industry, combining two giant competitors who were pursuing very different strategies. While both companies were in the business of making SMBs’ phones ring, Dex was making a big bet on expanding  beyond media into something more akin to…

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September 5, 2017

Hibu to End Printed Yellow Pages in UK

Yell, Hibu’s UK division, announced last week that it will cease production of printed Yellow Pages directories in 2019, with the final edition distributing in Brighton at the end of that year. Hibu currently publishes 104 print edition, and last week’s announcement marks the end of a 51 year old tradition in the UK. There…

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August 15, 2017

New Report Offers Recipe for Effective SEO for SMBs

Making a profit in small-business SEO is tough. So is delivering value to SMBs at low budget levels, particularly in competitive categories. The risk with lower budget SEO is that SMBs will spend money on tactics that won’t materially impact their businesses or may even do harm. Some contend it’s better to buy “SEO for Dummies”…

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August 11, 2017

Singapore YP to Drop Print in 2018

Global Yellow Pages Ltd., which publishes print and digital directories in Singapore, is getting out of the print business, restructuting its digital business and will focus most of its resources on its real estate operation. This is a striking move away from the company’s core product. According to the Straights Times, GYP began investing in…

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August 9, 2017

Amazon Prime a Bellwether for SMB Cloud Services Adoption

The new LSA survey of 265 U.S. SMBs showed that 71% were members of Amazon Prime. The fact that among this group 72% now use it for business-related purchases points to a potential game changer — the use of cloud based services to manage the supply chain. As small business owners begin to use Amazon to source everything…

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July 31, 2017

YP Canada Says Goodbye to Julien Billot

YP Canada has parted ways with CEO Julien Billot amid concerns the company’s path to digital transformation has stalled, with digital growth not keeping pace with expectations. Billot’s departure was announced last week and CFO Ken Taylor was named interim CEO. No permanent replacement has yet been named. Robert MacLellan, Chairman of the Board of…

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July 31, 2017

On Target Podcast: “The Beginning of a Fascinating Ride”

Events in the tech world are increasingly validating the LSA’s decision to launch the Tech Adoption Index, an initiative that measures and analyzes the small business shift to the cloud to manage all aspects of their business operations. On this week’s On Target podcast (below), Charles Laughlin and Neal Polachek, the industry analysts working with…

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