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Posts by Brad Carson

December 14, 2011

BIA/Kelsey ILM West ’11: Dex One Chief Strategy Officer on ‘The New Marketing Services Company’

In the session “Digital First Directories: The New Marketing Services Companies,” Dex One’s Chief Strategy Officer David Sharman discussed his company’s strategy as it adapts its business to service today’s digital world. Sharman said that today, Dex is faced with the reality of engaging local businesses that are overwhelmed with marketing options and need help….

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December 14, 2011

BIA/Kelsey ILM West ’11: ‘The Data on Local Usage’

In a research presentation yesterday entitled “The Data on Local Usage,” Gillian Heltai, senior director at comScore, provided a great overview of current consumer trends in mobile. As Heltai noted, small businesses today are overwhelmed by local advertising opportunities, so our industry has a major opportunity to provide guidance on their marketing strategies – especially…

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December 14, 2011

ILM West: ‘Facebook Next: Leveraging the Platform for Local’

Neg Norton and I are in San Francisco this week for BIA/Kelsey’s ILM West 2011 conference, “Closing the Local Loop.” The three-day event features an impressive agenda of speakers and panels focused on exploring the new wave of commerce-centric local solutions – everything from location-based services and geotargeting to deals, online coupons and customer engagement…

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