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Posts by Brad Carson

September 16, 2013

Leading in Local: Measurement of Video Engagement is Conversion, Not Views

Online video ad spend is growing so fast that Forrester predicts it will grow in the U.S. to $5.4 billion by 2016 (from $2.0 billion in 2011).  Yet the percentage of SMBs using video is virtually nonexistent.  During their panel at BIA/Kelsey’s Leading in Local conference last week, Valentine Matrat, global video lead of SMB…

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September 16, 2013

Leading in Local: Yellow Media and YP Discuss Transformation to Digital Business

During a time when many customers have already or are in the process of transitioning to digital tools for local search, it was interesting to hear from two directory companies on how they are responding to this industry shift.  Paul Ryan, CTO of Yellow Media (Canada) and Darren Clark, chief product officer and CTO of…

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September 13, 2013

Leading in Local: Game Mechanics Can Help Drive Customer Loyalty

I am at the BIA/Kelsey Leading in Local conference in Austin, Texas and I got to hear an interesting session Wednesday led by Seth Priebatsch, CEO of LevelUp.  Seth is an avid gamer and during his discussion I was surprised to hear how he is using game mechanics in his business in order to drive customer…

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March 26, 2013

Updates to DOL Search Results and Cart

We are pleased to announce even more enhancements to LSA’s Directories Online (DOL) that were implemented over the weekend. The enhancements improve the ‘Search Results’ directory and heading selection experience as well as the Cart appearance on DOL. The Search Results screen will now allow the user to ‘Select All’ directories or headings, select/unselect specific…

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January 28, 2013

‘Save Page’ Enhancement and Refined Search Results Screen on DOL

As previously announced, we will be introducing numerous enhancements to the Directories Online (DOL) application during the 1st Quarter of 2013.  Over the weekend we added two enhancements that improve DOL’s efficiency and usability. We added a new “Save Page” icon on the Page View screen.  The “Save Page” icon makes it easier to perform…

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January 7, 2013

LSA Directories Online To Incorporate New Enhancements in 2013

As we kick off 2013, we’re pleased to announce new enhancements to LSA Directories Online (DOL) that will make the database more robust and productive. These enhancements, which follow changes made last October, will be introduced throughout the first quarter. The first of the changes were implemented this past weekend with the addition of the…

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October 23, 2012

LSA Directories Online Launches Enhanced New Features

Over the weekend, LSA Directories Online was updated with some exciting new features. As many of you know, our LSA Directories Online database serves as a single source for accessing print directory tear pages in a standardized format. Currently, with more than 8,000 directories featured, the tear page library is an important tool for our…

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August 30, 2012

Register Today for the IAB and Local Search Association’s Local Committee Meeting

Please join us for the next Local Committee Meeting on September 5, 2012 from 3:30-5:30pm ET at IAB’s New York office (116 East 27th Street, 7th Floor). A small networking event will follow from 5:30-6:30 pm. At the event, IAB and the Local Search Association will release a whitepaper on the Co-Op opportunity for digital…

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December 14, 2011

BIA/Kelsey ILM West ’11: Facebook’s Matt Idema on Opportunities for Local Businesses

In his keynote yesterday afternoon, Matt Idema, director of monetization product marketing at Facebook, talked about the No. 1 social network’s success and promise as a platform connecting local businesses with consumers. Facebook, which now has more than 800 million users worldwide, is one of the most visited sites around – with users averaging more…

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December 14, 2011

BIA/Kelsey ILM West ’11: ‘Converting Calls to Local Sales (and Competitive Intel)’

In the session “Converting Calls to Local Sales (and Competitive Intel), Matthew Berk, executive VP at Marchex, stressed the ongoing value that local businesses place on calls as a key driver of new business. Berk said that the promise of mobile as a local marketing tool becomes reality when it results in a phone call…

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