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Posts by Bernadette Coleman

February 11, 2019

Using Mobile and Online Coupons to Attract Local Customers

We can all remember the days when we cut coupons before going to the grocery store or other retailers. That time seems so long ago now that we have a mobile “wallet” and smartphones with easy access to digital coupons and offers. Today’s conveniences are appealing because not only do they allow us to leave…

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December 18, 2018

Voice Search Readiness is Not an Option — It’s a Must

Voice search readiness is a concept that not many have embraced wholeheartedly yet, but that has to change. I understand that the idea of 50 percent of all searches being made by voice by 2020 can sound far-fetched — after all, how could consumers change their search patterns so much in a little over a year?…

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October 4, 2018

How Serving the “Me” Generation in Real-Time is a Win for Local Businesses

It’s no secret that local businesses rely heavily on the online world – or if they don’t already, they should. How else could they capitalize on all the potential customers searching every day for local, nearby places to do everything from eating to shopping to buying goods and services? Having a great storefront at a…

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August 31, 2017

5 Technology Trends Impacting How Local Businesses Should Market

Trends tell us what’s happening in our world today. They give us insights into what the future will look like. As marketers, we look to digital marketing and internet trends specifically to assist in planning marketing strategies for our clients. Every year, Mary Meeker of Kleiner, Perkins, Caulfield & Byers (KPCB) shares her highly-anticipated Internet…

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July 13, 2017

8 Local Presence Management Strategies to Attract More Nearby Customers

When shoppers search for nearby stores on-the-go, they count on Google to return the most relevant, accessible, and trustworthy results possible. Appearing in the local pack is marketing gold for local businesses that want to increase foot traffic – but scoring a spot in the top three search results doesn’t happen by accident. Today I…

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March 21, 2017

Citations Make the World Go ’Round: Getting Found Locally Online

Imagine a business, any business, that’s out there in the world. This includes the sole proprietor, the small to medium-sized business (SMB), or one of thousands of locations that make up the body of a major brand. In each situation, the most important thing is getting found locally online by consumers that want to buy their…

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November 30, 2016

Google Smart Technologies Are Going to Change How We Do Business

Google is one of the biggest companies on the planet and has solidified its place in the world’s conversation as a leading tech giant. Constant innovation and always working to improve existing tech are just two of the reasons Google is expected to remain a powerhouse for many years to come. Let’s explore some of…

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February 19, 2016

The Top 4 Local Ranking Factors for 2016 Explained

Six months in, is Google’s “Snack Pack” still taking a bite out of your clients’ local search ranking? The rollout of this major update saw the previous seven-pack local listing reduced to a three-pack of local businesses listed with their contact data and an integrated Google map. This change exemplifies the constantly-evolving and growing nature…

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