Australia’s Sensis Is First Major Directory Publisher to Go Carbon Neutral
August 15, 2011 | Contributed by: Amy Healy
In a major step in our industry’s ongoing sustainability efforts, Sensis, the Australian Yellow Pages provider, announced last week that it is the first major directory publisher in the world to go carbon neutral.
Sensis received the certification from the Australian government’s NCOS Carbon Neutral Program after reducing carbon emissions across its range of technology and information services, according to an article in ProPrint. The company has made a significant investment in renewable energy, cook stoves, heat recovery and biomass projects as part of the program.
In announcing the achievement, Sensis chief executive Bruce Akhurst, “We made a commitment to take responsibility for the environmental footprint of our products voluntarily and ahead of the majority of Australian business community.” Akhurst said the company’s Yellow Pages and white pages print and online directories are now among Australia’s largest carbon neutral products.
I applaud Sensis on this great achievement, which is representative of major efforts across our industry to improve the sustainability of our products. In recent months, we’ve highlighted sustainability and consumer choice activities across major Yellow Pages companies, including SuperMedia, Yellow Pages Group, AT&T, Valley Yellow Pages, Dex One, and Yellowbook. I look forward to our continued progress on this front.