AT&T Interactive’s Local Insights Report Lists Top Local Search Cities and Most Popular Categories
April 26, 2012 | Contributed by: Stephanie Hobbs
Last week, AT&T Interactive released the first quarter 2012 edition of its Local Insights Report. The report, which analyzes data from 528 million searches and 10 billion impressions across the YP Local Ad Network’s online, mobile and IPTV platforms, offered an interesting look into the rapidly evolving local search space.
Among many highlights in this quarter’s report was a list of the top cities for local search. As expected, densely populated cities including New York, Los Angeles, Houston and Chicago took the first four spots on the list. However, Atlanta – which is in a different category as the 40th most populous city in the U.S. – surprisingly came in at number five. The city also experienced year-over-year local mobile search growth of a whopping 108% – further demonstrating that it is quickly becoming a local hotspot.
The report also highlighted the unique behaviors of mobile and online local searchers. While Restaurants and Automotive were the top search topics on both platforms, Movie Theaters, Beauty Services and Hotels rounded out the top five for mobile while Finance, Real estate and Legal completed the top five for online. These findings seem to indicate that mobile searchers are more likely to look for products and services on the spot for immediate purchases, while online searchers are more prone to look for larger and less frequent purchases.
Click here to read more about these results as well as other insights on local search trends, including the top local search categories, top growing local search categories, notable holiday trends and more. As marketers, this data is invaluable in helping us understand our business and make valuable recommendations to our clients.
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