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AT&T Interactive Opens buzz.com to Public

As Yellow Pages companies gather for the final day of our annual conference, a significant focus of the discussion is on opportunities in the digital domain – particularly social media. In his general session speech this morning, Local Matters CEO Mat Strover talked how publishers can partner and integrate with existing social networks to bring engaged consumers together and drive advertising revenue.

Earlier this year, we shared news that AT&T Interactive was in private beta-testing for its new local social search website, buzz.com. Many of our conference attendees have had the opportunity to experience buzz.com first-hand here in Las Vegas, and the reviews have been extremely positive.

So I’m happy to see AT&T’s announcement today that it is opening its early-beta buzz.com program to the public. According to the release, buzz.com will allow users to tap into their existing social networks to discover, share, and store recommendations for great local businesses. The site offers users a personalized version of local search, based on word-of-mouth recommendations from people they know and trust.

Features include:

  • Favorite: Users can “heart” their favorite local businesses and build a personal list of favorites, as well as add comments and tags so that friends know why they like it.
  • Search: Users searching on the site can see how many of their friends, friends of friends, or buzz.com members have “faved” each spot.
  • Ask and Answer: Users can ask their friends questions on buzz.com or their favorite social network, such as Facebook. And whether their friends answer on buzz or their Facebook wall, users can read, reply and revisit the recommendations later.

In addition to the online site, buzz.com is accessible at m.buzz.com on smartphones, and users can track updates by following “buzzdotcom” on Facebook and Twitter.

For more information, read the full AT&T Interactive release here.

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