Appstractor Supports Local SEO by Unlocking Closed Data from Apps
June 24, 2015 | Contributed by: Joe Morsello
Appstractor was established in 2010 in the UK under the “Trusted Proxies” brand. The company provides enterprise-class private proxy severs optimized for the SEO and digital marketing industries. Early in 2015 the company name was changed to “Appstractor Corporation” to better reflect the new products being introduced such as MobileHorizons and Appstractor API.
To learn more, we caught up with Paul Rosenthal, CEO at Appstractor:
What local problem(s) does Appstractor solve? How?
Using our geo-proxy servers, you can surf as if in another country or US metro area, to see local web content, display ads and search results as they really appear. Our new experimental product, MobileHorizons, is like a keyword ranking tool intended to show clients’ rankings inside third party mobile search apps (e.g. Google Maps, Apple Maps, Yelp etc). Via the Appstractor API, you can incorporate the same data into your own software tool.
What makes Appstractor innovative?
We optimized our proxy servers for the SEO industry, so that digital marketers can just connect via their browsers or popular SEO software, and it just “works.” This eliminates search engine blocks and ensures real local results for accurate data for local SEO campaigns. With our new Appstractor technology, we’re unlocking data siloed inside mobile apps, giving a treasure trove of new data for local SEOs to work with which has never been available before.
How does Appstractor make the local space better for advertisers and/or consumers?
By giving SEO professionals more accurate data, SEO campaigns can be better planned and measured, so advertisers see faster and higher ROI, while consumers see content that is more relevant for what they are looking for.
What is next in local?
We believe the vast majority of the SEO industry has not yet acknowledged the challenge presented by consumers doing most of their searching using native mobile apps. Instead they’re focusing on the mobile web, which has already peaked. Hence we expect to see a lot more interest in getting results from third party mobile search apps like Google Maps, Apple Maps and Yelp, which can better inform local campaigns.