App Express Launches at SXSW

As I discussed in my Search Engine Land column last week, growing consumer use of mobile as part of the local search experience is making it increasingly critical for local businesses to build out their mobile strategies. One area I talked about in particular was the opportunity to engage consumers via mobile apps, which are now used by nearly half (49%) of mobile users, according to a new study released by Localeze and 15miles.

Launched this morning at the SXSW conference in Austin, App Express is a new tool that will help local businesses easily and effectively engage customers through mobile apps. This affordable, do-it-yourself app-building service allows businesses to create apps with a variety of robust features, including payments, appointment scheduling, messaging and marketing with coupons, deals and social sharing.

According to the release, App Express can benefit a variety of businesses, including service-based companies, local-based services, high-value vertical industry businesses and retailers. I look forward to seeing and experiencing local business apps created through this unique offering.

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