And the 2018 Ad-to-Action Awards Finalists Are…
April 3, 2018 | Contributed by: LSA Editors
Today we are excited to announce the finalists for the 2018 Ad-to-Action Awards. We had over 90 entries across 12 categories and the entrants represent some of the most prominent and creative media companies, agencies and technology providers in the location-based media and marketing industry. Winners will be announced on May 1 at the LSA18 Conference in Chicago.
“As more and more realize the power of local marketing tactics and technologies, the caliber of entries for our award program continues to improve,” said LSA President Neg Norton. “Finalists of this program deserve a closer look by the customers they intended to serve.”
Last week, the judges – which included a diverse and notable group of industry experts from companies such as Twitter, Yelp, Foursquare, MailChimp, Digiday, Microsoft, Toyota, Facebook and more – completed their evaluation of the entries. Finalists reflect the most compelling campaigns, strategies and technologies for influencing local consumer actions.
The 19 expert judges reviewed and rated entries on innovation, ability to influence and impact consumer actions, ROI potential, ease of implementation and several other criteria. Each of these areas of focus were scored on a 10-point scale.
“It’s clear that local presence and search visibility remains a challenge for SMBs,” said Kate Kelleher, VP of product at ThriveHive, who judged entries from the Presence Management category. “I was impressed by the entrants’ focus on simplification and offering a one-stop solution for businesses to manage their presence while also providing ways to extend search presence with paid marketing opportunities.”
Here are the finalists for each category:
Verticals & Marketplaces
Attribution & Analytics
Small Business SaaS Products
Sales & Marketing Automation
Social & Reputation Management
Location Intelligence Platforms
Best Local Search Campaign
Best Use of Location
Best Omni-Channel Campaign