American Express OPEN and Clickable Partner on Search Engine Marketing Tool for Local Businesses
June 28, 2010 | Contributed by: Stephanie Hobbs
Here’s an interesting story from last week that illustrates continued growth in the search engine marketing space, which is of increasing importance to local businesses across the country.
American Express OPEN is teaming up with Clickable, an online advertising solutions company, to introduce a simplified search engine advertising platform that provides local businesses with immediate, single point access to all major search engines—including Google Adwords, Yahoo! Search Marketing, and Microsoft AdCenter—as well as Facebook Ads.
The tool, called SearchManager, allows businesses to more easily manage their search marketing campaigns across these leading search destinations in one centralized location. SearchManager will provide participating businesses with a dashboard summarizing key metrics and summary actions, with an analysis of results and advice on potential improvements.
This new partnership comes as Yellow Pages companies including The Berry Company and Yellow Pages Group introduce their own search marketing offerings for local businesses. I’m confident we can expect the announcement of additional services in the near future as more local businesses embrace opportunities to generate leads in the digital space.