Acquisition Makes LSA One Stop Shop for Co-Op Advertising
June 6, 2016 | Contributed by: Joe Morsello
A few weeks ago LSA acquired Ad-Builder and the company’s primary products Recas and Creative Outlet. To help audiences from both companies better understand the acquisition and what it means for them, LSA hosted a webinar last week and fielded questions. The key takeaway was that LSA is now a one stop shop for organizations interested in utilizing co-op advertising funds.
Individually, the two organizations offered a variety of products and services to help local media organizations utilize co-op ad dollars. Coming together under the LSA brand, LSA is now able to support local media organizations with all of their co-op advertising needs. Here are the key capabilities available to LSA members and Ad-Builder clients:
- Combined Co-Op Database: Single source for info on thousands of active co-op programs
- Service Bureau: Services to help operationalize use of co-op funds by local media orgs across the country
- Creative Services: Creative department dedicated to supporting all creative needs
LSA also discussed a “free trial” program available to any LSA member or Ad-Builder client. For more, check out the entire presentation below.
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