A New Era: SMBs and the Cloud_Shift

Software-as-a-service (SaaS) tools are transforming how small businesses manage HR, payroll, marketing, finances, supply chain, customer engagement and more. New LSA data shows that this shift to “the cloud” is gaining momentum and all SMB marketing services providers will need to consider expanding their product portfolios in order to increase share of wallet and guard against customer churn.

In this week’s LSA webinar, industry experts Charles Laughlin, Greg Sterling and Neal Polachek explored the state of the market, SMB cloud adoption and what it means for the larger ecosystem. They offered compelling data and discussions including some explanation as to why this shift is happening, giving these five primary reasons:

  • Demographic shifts among SMBs
  • Rising consumer expectations
  • External pressure/competition
  • Desire to simplify, reduce costs
  • Enterprise services moving down market

Keep reading on…


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