A Look at Yellowbook’s Sustainability Activities
May 23, 2011 | Contributed by: Stephanie Hobbs
Over the next few months we’ll be highlighting our members’ environmental activities. Today we’re featuring Yellowbook, where a strong proactive effort is being made with regard to sustainability and consumer choice. And since the company distributes print Yellow Pages across the country, its commitment to these initiatives touches consumers everywhere.
Most notably, Yellowbook has partnered with 32 state and regional recycling associations, including the Washington State Recycling Association. This month, Yellowbook will attend the Association’s conference in Pasco, Washington to distribute information about our industry’s product stewardship and recycling efforts.
Some of Yellowbook’s other activities include:
- Printing the industry’s opt-out website, www.yellowpagesoptout.com, on the covers and in the Table of Contents of its directories in 48 states in the District of Columbia.
- Maintaining its own website, www.recycleyellowbook.com, which provides information on ways to recycle and opt-out of directory delivery.
- Sending delivery notification letters to local governments in the months prior to delivery with information on www.yellowpagesoptout.com and area recycling programs.
Learn more about the industry’s collective efforts in our 2011 Sustainability Report. And watch this space for periodic updates on our activities.