7 Can’t Miss SMB-SaaS Sessions at LOCALOGY ENGAGE on June 3-4
May 21, 2019 | Contributed by: Greg Sterling
In addition to a full day of SMB conversations on June 3, on June 4 LOCALOGY ENGAGE will showcase leading SaaS companies addressing a host of market challenges: CAC and SMB acquisition, onboarding, product feedback, customer engagement and retention.
All the sessions will be strong — I know because I’m doing the speaker prep. But here are some I’m particularly looking forward to:
What Enterprises Don’t Get about SMBs
This session will explore the disconnect between SaaS companies and their SMB customers. It will identify key mistakes SaaS companies are making and offer a set of recommended solutions.
- Sydni Craig-Hart – Smart Simple Marketing
Getting CACky: Who Has Mastered Efficient Selling?
This session will discuss the multiple approaches to SMB customer acquisition (freemium, inside sales, field sales and in-bound) and which are most effective. There will be disagreement.
- Denica Greenwood, Paychex, Faith Murphy, Verizon Media, Chris Black, Updopt, Jeff Tomlin, Vendasta,
A Better Way of Selling to SMBs
This session explains the importance of understanding small business development stages, how to use growth-based classification to better identify prospects, and how to effectively engage by aligning messaging to SMB growth priorities.
- Steve Waters, SMB Intelligence
SMBuy-in: Better Onboarding and Training
You can’t retain a customer who doesn’t use your product. This session will offer best practices for reducing the SMB learning curve, in order to increase engagement and retention.
- Chris Vasquez, AWeber, Amy Haupl, LegalZoom, Maryanne Lee, LegalZoom
Turning Customers into Advocates
Customer advocates have an emotional connection to the products they promote. We’ll deconstruct examples of products that effectively sell themselves.
- Andrea Kayal, Upserve
More Integrations = More Usage
Integrations are key to SaaS success but how do you decide which ones are critical? Do partner marketplaces work? And what makes a great integration?
- Greg Powell, Fundbox, Andy Fowler, Nutshell, Zapier
SaaS Market Outlook: Rollups & Exits
What does the road ahead look like for M&A in the small business software industry? And are investors and their requirements an impediment to long-term SaaS success?
- Chris Legg, Progress Partners, Sarah Jordan, EverCommerce, Luca Sechi, Endurance International Group