In our monthly Local Search Column on Search Engine Land, I talk about how small businesses can take advantage of opportunities to dominate their search engine results through content they control or can influence.
I outline six tips for local SEO success, including:
1. Properly optimizing information on a business’ website
2. Securing, building and updating business listings on local websites
3. Ensuring an appropriate link strategy
4. Encouraging and responding to online user reviews
5. Engaging with stakeholders regularly via social media
6. Driving media coverage