3 Steps to Finding a Co-op Advertising Plan that Works for Your Client
November 29, 2018 | Contributed by: Courtney Dobson
If your customers have co-op dollars accrued for the products and brands that they sell, it’s crucial to utilize these dollars prior to their expiration date or they will disappear. Accrual balances refer to the money earned by retailers that can be used for advertising and are based on a percentage of products purchased from a manufacturer.
With a brand’s unique identification number and a signed authorization letter, you can help your clients determine exactly how much co-op money they have available. Once it’s been determined where the money lies, you can begin to seek out plan opportunities. Here are three helpful steps to finding a co-op plan that makes the most sense for your customer:
Research Your Customer
To better assist your clients in meeting their co-op advertising needs, it’s important to research and learn more about them. You can start by visiting their website to see what types of products they offer. You can also look at their social media pages for any special brand or product promotions.
Utilizing the Co>Op Connect database, you’ll then be able to determine what plans are available for the brands that they offer. Depending on the time of year, or if there’s a special event (e.g. an anniversary) there may be special co-op promotions available.
Prepare to Meet
Prior to meeting with your customer, it’s important to make the necessary preparations. Through the Co>Op Connect database, users can download and print co-op plan results by retail category. This will ensure that you find all available programs. You should also prepare any other necessary documents that will need to be read or signed, like authorization forms, brochures, etc.
Present All Relevant Opportunities
Now that you’ve researched and prepared, you can present your client with the many co-op advertising opportunities available to them. During the meeting, focus on the primary components that you’ll be able to assist them with, including:
- Identifying brand advertising opportunities
- Performing accrual research
- Obtaining prior approval on ad materials
- Assisting in the claim process
Finding and selecting the right co-op programs can sometimes be challenging, but Co>Op Connect is here to help. To assist your customers in making the most of their co-op advertising dollars and uncover a plan that works for them, visit https://coopconnect.com/, call 877-990-COOP or email firstname.lastname@example.org for more information.