3 LSA Events This Week: Tech Adoption, SMB Bootcamp, Localogy

In a sprint to the finish, LSA is hosting three (count ’em) events this week. Tomorrow is our final SMB digital marketing bootcamp of the year, taking place at Yelp’s office. Later tomorrow afternoon we kick off our second Tech Adoption Summit, which continues on Wednesday in San Francisco. And later this week, on Friday at Microsoft’s Seattle HQ, we’re holding our second tactical event for agencies: Localogy.

These events showcase LSA’s diverse audiences and our changing identity. As we go forward and continue to evolve we’re trying hard to meet the needs of members and our broader audience.

On the cusp of 2019 and LSA19 we’re interested in hearing from you. How can we do a better job with our content and programming to address the issues and audiences that matter to you and your business objectives?

If you’re in SF and want to come to the Tech Adoption Summit (11/6 – 11/7), about the future of SMB SaaS and marketing, or in Seattle (and an agency or in-house marketer) and want to come to Localogy, there are still a few slots available.

One of the highlights of Tech Adoption will be an SMB panel (on 11/6) discussing their experiences with cloud-based tools and services and their interactions with sales. Among other questions, we’ll be asking:

  • How did you determine what tools/software to you use? Did you seek it out yourself, get a recommendation from a friend or colleague or did someone reach out to you on the telephone, email, online? Did you talk to a sales representative?
  • What kinds of online marketing tools do you currently use to promote your business? Are they successful for you? What’s working? What have you struggled with?
  • Would you prefer to work with a single company or vendor or several “best of breed” providers of software or services?
  • How does a software company gain your trust or convince you that it can deliver on its promises?
  • How do you prefer to receive information about software tools and services: phone, in-person, online, email?

And if you can’t attend Tech Adoption, check out our recent report about DIY vs. DIFM (in collaboration with Mono): Meet the new Small Business SaaS Customer.

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