2017 Small Business Saturday vs. Cyber Monday Spending

The Thanksgiving week shopping holidays always get a lot of attention as it relates to consumer shopping behaviors. This year, most headlines spoke to increases in e-commerce.

Small Business Saturday brought in $12.9 billion in (online + offline) spending while Cyber Monday was the largest e-commerce day in history bringing in $6.59 billion in spending, 24% of that coming from mobile.

Additionally, Adobe has said about $5 billion was spent online on Black Friday, though offline spending estimations haven’t been released yet. As the shopping journey is increasingly a mixture of online and offline activities, where the actual purchase takes place is less important than understanding the journey. After all, stores influence online buying (showrooming) and digital media influences offline buying.

The Small Business Saturday data come from an NFIB and American Express study. The Cyber Monday data comes from Adobe. For access to the graphic above, click here.

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