Why Location Is the Future of Digital Marketing (Webinar 4.27.17)
April 19, 2017 | Contributed by: Joe Morsello
Please join the LSA and xAd for an exclusive webinar presentation Thursday, April 27 from 2:00 pm – 3:00 pm ET.
Mobile now accounts for 69% of all digital media time spent and these location-aware phones and apps are generating an abundance of location data. From targeting, to attribution, to consumer behavior, location intelligence is transforming how advertisers view digital marketing.
In this webinar, xAd will explore how observing the places that a user visits allows marketers to make meaningful inferences into a user’s life journey. In addition, the company will discuss the importance of campaign-appropriate performance metrics, exploring how location is helping advertisers understand the online-to-offline consumer journey.
WHAT YOU’LL LEARN
- The mobile/location landscape
- Location as the leading indicator of consumer intent
- Building audiences and understanding foot traffic
- Growth and opportunity in location intelligence
Space is limited. Register today!