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Why Location Is the Future of Digital Marketing (Webinar 4.27.17)

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Please join the LSA and xAd for an exclusive webinar presentation Thursday, April 27 from 2:00 pm – 3:00 pm ET.

Mobile now accounts for 69% of all digital media time spent and these location-aware phones and apps are generating an abundance of location data. From targeting, to attribution, to consumer behavior, location intelligence is transforming how advertisers view digital marketing.

In this webinar, xAd will explore how observing the places that a user visits allows marketers to make meaningful inferences into a user’s life journey. In addition, the company will discuss the importance of campaign-appropriate performance metrics, exploring how location is helping advertisers understand the online-to-offline consumer journey.

WHAT YOU’LL LEARN

  • The mobile/location landscape
  • Location as the leading indicator of consumer intent
  • Building audiences and understanding foot traffic
  • Growth and opportunity in location intelligence

Space is limited. Register today!

One Response to “Why Location Is the Future of Digital Marketing (Webinar 4.27.17)”

  1. Oleg says:

    The main reason is people are making more and more location based searches (as stated by Google). The majority of keywords have the local intent and hence the location based marketing is getting importance in the marketing strategy. People need everything on Google and everything nearby.

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