The Digital Consumer: Exploring Digital Media Usage in U.S. Cities
April 20, 2017 | Contributed by: Joe Morsello
Broadly speaking, digital media has completely transformed the way consumers find, engage and eventually make a purchase at a local business. Whether websites, social media, ratings and reviews or mobile apps, consumers look to these digital outlets to inform purchase decisions.
Today LSA is releasing “The Digital Consumer Study” which looks at how digital media usage for local business discovery varies from city to city. The report looks solely at digital media and only in markets with populations ranging from 50,000 (Harrisburg, PA) – 8.4 million (New York City).
The data come from LSA’s Local Media Tracking Study (LMTS) conducted by Burke. The study surveyed over 8,000 U.S. consumers in 2016, exploring media usage and device preference when consumers search for local business information.
The figures in the study represent past week usage of digital media for finding local business information and the “digital scores” (above) associated with each city is simply an average of all the media analyzed. The cities featured in the report had anywhere from 44 (Grand Rapids, MI) to 547 (New York City) survey responses.
The cities featured in the study include:
- New York City, NY
- Phoenix, AZ
- San Diego, CA
- Dallas, TX
- Nashville, TN
- Atlanta, GA
- Cleveland, OH
- Grand Rapids, MI
- Harrisburg, PA
- Hartford, CT
- West Palm Beach, FL
- and more…